How can we improve Your Digital Marketing ROI?

Posted by Ann R. on April 20th, 2021

Digital marketing ROI is the measure of the profit or loss generated by your digital marketing campaigns, based on the amount of money you have invested. In other words, this metric tells you whether you are getting your money’s value from these campaigns. If your return on investment is good, it means that your campaigns are getting more money than you are spending. Without measuring digital marketing ROI, you are basically a marketing blind, that’s why it is very important to demonstrate it. We mean that, if you don’t measure the progress of your campaigns over time, then you won’t know what’s working and what’s not and you won’t even know if you are wasting money or spending money carefully.

Digital marketing campaigns can be expensive, but they are important. Without a strong digital presence, it can be difficult to expand your business. Just like other forms of marketing, you need to decide the ROI of your digital marketing campaigns. However, there are a number of metrics that you can track when it comes to measuring the ROI of your campaigns. If you want to better understand how the different parts of your marketing campaign are affecting your business, you have to measure ROI.

Measuring Digital Marketing ROI

Like with any marketing campaign, you want to measure your return on investment from online platforms. Fortunately, digital marketing offers a lot of data, which can help you in calculating your Digital marketing ROI. In traditional marketing, ROI was only measured by the increase in revenue and sales. Companies didn’t bother creating a structure to analyze the performance and results of their marketing efforts. If sales increase, companies would repeat their marketing strategies without any updates or improvements. Conversely, when sales decrease, marketers would stop what they were doing, change their strategy and try something else.

Today’s marketers can analyze how effective a current campaign is doing, by calculating the campaign’s return on investment. The ROI for your digital marketing campaigns can be measured quickly without the need for advanced tools. Once you start measuring your ROI, you can start looking for areas of improvement. So, in this article, we at YashaaGlobal, a company with digital marketing Jacksonville service have listed down some important ways you need to consider to boost your digital marketing campaign’s ROI

1. Establish campaign goals 

When you set business goals, you have to consider several things that could impact your way to achieving your goal. Some businesses use “Smart” goals, like Measurable, Specific, Achievable, and Time-bound. Setting campaign targets is not a different thing, but they can be a little difficult to determine. Thus, while setting campaign targets, it is necessary to define the purpose of your marketing plans clearly. It is also necessary that you just set realistic goals. Setting unreasonable expectations from your marketing teams can impact your overall strategy.

You have to decide what a good ROI would be from your campaigns. Generally, a good marketing ROI is 5:1, which means in return for every spent. A ratio of more than 5:1 is considered as a strong ratio in most companies, and a ratio of 10:1 is considered extremely high. Achieving a ratio greater than 10:1 is possible but it is rarely expected. Remember, your target ratio depends on a variety of factors, such as your industry, cost structure, market demand, etc.

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2. Know the Value of Data

Understanding the value of the data you gather is the first step to determine how to use it for analysis and planning. However, when it comes to digital marketing, many companies underutilize analytics. According to research, only half of the marketers regularly use data-driven marketing to personalize marketing ads and deals, and only 39% of companies capture the business benefits realized from taking action based on consumer data. And only 3% of business executives consider proving the effectiveness of marketing to be a high priority.

3. Use KPIs that are related to your goals

Once you have clearly defined goals and objectives in place, you have to ensure that you are choosing KPIs that line up with them. Key performance indicators or KPIs are the key measures that measure your progress toward these goals. KPIs for SEO will be different than KPIs for email marketing or social media. If you don’t have KPIs in place, you won’t realize how close you are to reaching these goals. By using them to track progress, you will be able to see how close you are to achieving your targets. KPIs do more than just keeping track of the campaign's goals. However, they allow you to set clear expectations for your marketing team. KPI’s also helps you to avoid any miscommunication or confusion about what you are trying to achieve. Your marketing team is aware of how campaign performance will be measured so that they can focus on finding ways to improve these metrics. When creating the digital marketing KPIs, keep in mind that the KPIs you choose relate to your goals. For example, if your target is to increase conversions, you might use measures that deal with sales to track your progress toward these conversion goals.

4. Use predictive analytics

Predictive analytics is an important tool that can help you measure and boost your ROI. It uses machine learning and artificial intelligence to obtain insights from large datasets, algorithms, and models to predict customer behavior in the future. Predictive analytics also help marketers in identifying and prioritizing leads to determine the target consumer base that is closest to conversion. It also assists in customer engagement and increases conversion rates as marketers are better equipped with specific data that allows them to understand customers’ needs.

It also empowers marketers to plan efficient marketing strategies that will produce the best outcomes based on consumer’s behavior. Marketers can focus on where to spend more based on the value generated by the customer and identify the channels they are most probably to engage with.

5. Avoid vanity metrics

When it comes to tracking the progress of your campaign, you should be cautious about the measures that you choose to track. Some metrics are vanity metrics that can distract you from your business objectives. Typical vanity metrics in marketing include press release posts, Facebook followers, raw page views, registered users, and others that often do not equate with sales. While these metrics give some insights into how well your campaign is going, they do not directly impact the ROI of your marketing investments. However, there are many useful metrics that you should track, such as your engagement rate, click-through rate, reach, and more. By monitoring them, you can figure out how well your campaigns are doing and accordingly modify them to develop your brand even more.

6. Test different aspects in your campaign

Testing different offers, targeting, frequency, and messaging is an important part of improving your digital marketing ROI. It not only helps you to improve the performance of particular marketing campaigns, but it can also help you discover new insights that can be applied to your wider digital marketing strategy. This is the only way that allows you to understand which elements of your digital campaigns are impacting your success.

You can run A/B tests on various aspects of your digital marketing campaigns to determine which elements produce better outcomes. Any aspect of your campaign, from email marketing to social media content to PPC advertising, will benefit from detailed testing. When you perform an A/B test, you should only test one element of your campaign. For example, if you are testing a landing page, you could start with the headline. Change the copy for the headline in one test edition and keep the other copy the same. Then, test each one and check which performs the best.

7. Identify and grab important opportunities for improvement

If you really want to boost ROI, it is not just enough to simply track your metrics over time. You have to modify your campaigns based on what you find. The data itself is not the most important aspect of your marketing campaign’s measurements. It is the crucial insights that you obtain by looking at and analyzing this data that will aid you in growing your brand. When you have done with experimenting and have continued to observe measurements over time, you will notice some areas of opportunity. You must take advantage of these opportunities to improve. Perform new tests based on what you find to keep finding new ways to enhance your campaigns.

Conclusion

From this article, you must have understood that monitoring and tracking your current campaign’s performance and improving it over time is the key to boost your ROI. And the best way to improve your campaigns is to know where you stand with your current campaign performance. Digital marketing ROI is one of the best ways to measure your campaign progress over time. You can improve your ROI by constantly experimenting with your marketing strategies and eliminating distractions. Remember to set specific targets for your marketing campaigns so that you can line up your efforts to reach them. Also, use predictive analytics as well as create content that is relevant to your target audience. And when you measure the campaign’s progress, avoid spending much time on vanity metrics. A local digital marketing agency can help you in improving your digital marketing ROI.