Amazon SEO- Product Optimization - Increase Amazon Sales

Posted by Virtual Tech Ninja on April 21st, 2021

Amazon has helped many of its sellers build brands from their houses with ease compared to other online selling services—selling on amazon aids millions of people worldwide bring up their products online, making it reach billions of people worldwide.

Amazon stands unique from other online selling platforms by providing top-notch support to its sellers with amazon product listing optimization. The amazon product listing services help the amazon sellers position their products to reach a massive audience without disturbing the sellers' core idea.

Amazon SEO is the important factor in Amazon Product Listing Optimization that helps to rank any specific product on top of the search engine. When a buyer searches for a product in the amazon search engine, the products that are well optimized will appear on top and gets more visibility, which is more important to achieve better amazon sales.

How to increase Amazon sales by amazon SEO?

Amazon sales can be increased massively by following a few crucial steps that take less time. When followed these techniques, Amazon sellers have relatively increased their product visibility, product engagement, and amazon sales conversion.

Amazon SEO Techniques to follow for better amazon sales:

1) Understanding amazon search engine algorithm
2) Effective listing the product
3) Right keywords usage for better amazon SEO
4) Best description usage for better amazon SEO
5) Usage of back-end search terms

1) Understanding amazon search engine algorithm:

Most of the amazon seller's success is by understanding the amazon search engine algorithm. The amazon seller should know how the amazon search engine works and ranks a particular product. The name of amazon's algorithm is A9, with which the products are listed.

The big specialty of amazon's A9 algorithm is that it produces relevant results even a misspelled word or wrong keywords are typed in the search bar to search a product.

So, when a product is adequately optimized with amazon SEO, amazon's A9 algorithm will support increasing the product visibility by itself. This feature is a significant advantage. 

2) Effective listing the product:

Product listing is another essential aspect when it comes to better amazon product listing optimization. Using the best-suited listing title is the key to improve amazon sales drastically.

The amazon seller should use a proper amazon listing title to represent the features of the product. Best amazon sellers use a title in a way that depicts the brand name, brand's important information, and product's important information.

By looking at the product titles of other bestsellers, the new sellers can adapt their titles for effective amazon sales. 

3) Right keywords usage for better amazon SEO:

Using the right keywords is the next crucial amazon SEO technique for effective amazon product listing optimization. 

The amazon seller can use a maximum of three keywords to position their products effectively while listing the products in the amazon product listing.

The vital factor while using the keywords in Amazon SEO is that they should be relevant to the product; thus, the visibility of the specific product decreases when a keyword of less relevance is used.

It is also important to note that different buyers used different keywords to search for the same product. So, using multiple keywords increases the possibility of a buyer seeing the product.

4) Best description usage for better amazon SEO:

The description used to describe a product should be potential enough to tell the brand's story to the buyers for the best Amazon Product Listing optimization.

It is common that an average buyer likes to buy a product more from a well-established brand than from an unestablished one. Keeping this in mind, the Amazon seller should use the description to tell a convincing story about the brand to the buyer.

A good product with an established brand's story will tempt most buyers to buy a product from your amazon product listing when compared to other listings.

5) Usage of amazon back-end keywords:

There are other words used for searching for a product in the amazon product listing optimization. These are not used in the main title and description.

These keywords are not openly visible to an amazon seller or a buyer while looking at the product listing. But they work in the background to optimize a product for better buyer reach.

The usage of amazon back-end keywords in the amazon search engine helps a buyer to discover a more similar product of their interest. Since it is not visible openly to the viewer, it does not affect the aesthetics of the amazon product listing services.

Mistakes to avoid for effective amazon SEO:

Using too many keywords & using keywords repeatedly affects amazon sales since the buyers tend to lose interest in a product that is more packed with words.

Using content that has more errors, spelling mistakes, irrelevance while writing the description, using irrelevant images to describe a product, and adding texts like "best sale" & "best offer" will affect the amazon SEO.