LINK CONSTRUCTING Strategies - Without Link NetworksPosted by Bennedsen Demir on April 21st, 2021 Google's mass de-indexing of blogs within networks useful for paid links shook the SEO world to its core during April 2012.. Sites which offered high PR contextual backlinks for a monthly fee had their power recinded overnigh. Is Google right to do this? Are website owners to pay for links? I don't care! If check here need futile moral pontification you've arrived at the wrong place. I'm interested in what happens now... Several internet marketing "gurus" advocated link networks (a few of which had a pretty good affiliate scheme going) as part of a wider link building strategy. Some online marketing "gooroos" actually advocated link networks and nothing else, we haven't heard much from them recently! So how does this change our wider link constructing and SEO strategy? Pat Flynn, the cherubic-faced ex-architect that gets greater results than hard-nosed SEOers wrote recently in what happened and what now. Pat figured his diversified link strategy still works without the link networks. As you can plainly see above in Pat's revised link building strategy, he uses a first tier of Web 2 2.0 sites, top article directory sites and new blogs, backed up by way of a second tier of mass article submissions and social bookmark creating. Pat goes on to recommend blog commenting, guest posting, forum profiles, relationship nurturing and social media marketing to broaden the kind of the incoming links. The key word here's diversification. If you had link networks within a diverse link building strategy then you will be less suffering from the recent changes. You may be doing better as maybe your competitors relied on link networks alone! AdSense Flippers Justin Cooke and Joe Magnotti offer some very nice advice as always - they suggest a way forward within their revised SEO and link building strategy but stress that this hasn't been tested thoroughly. This is usually a follow-on from their original link building strategy. The guys will be tinkering with article submission sites in the years ahead. They are also going to be less "unnatural" with their anchor text. It is because of a separate development where Matt Cutts recently announced that Google will penalize "over-optimization"which may mean too many links to arrive with the same anchor text. So less anchor text with "buy cheap flowers" for a florist website and much more anchor text with "just click here" and the web site domain. Again, check here and diversity is key. Others Spencer Haws from Niche Pursuits concludes in his article that private blog networks aren't dead however, many of them are in a significant condition in intensive care. He will be urging diversity in link building although he will be using blog networks but less so. Joseph Archibald from Life and Times of an AFFILIATE MARKETER is taking a long run view of his SEO business, concluding that fast and furious rankings don't appear to work in Google any longer. So slowly, slowly, catchee, monkey, think long term and build more authoritative niche (if that isn't an oxymoron!) sites. Michelle MacPhearson has an interesting interview with two link networks where they state, amongst other things, that the de-indexing of blog networks is nothing new. Trent Dyrsmid believes that with every change comes a chance, suggesting that competitors that lazily only used link networks will fall away and that other linking methods can be available. Ralph Kooi of Niche Websites advocates a good strategy of social media marketing, article submission, guest posting, Blogging platforms 2.0, document sharing, pr announcements, etc. Ralph has also mentioned Triberr and SEOclerks (an SEO Fiverr, only more expensive) to assist you.Like it? Share it! More by this author |