E-MAIL MARKETING - Top 10 TipsPosted by Connell McCormack on April 21st, 2021 Learn how to prevent spam filters Certain words in the subject lines of emails trigger spam filters into action. Words such as 'discount' and 'free' are known offenders but you'll find more to avoid in the event that you search online. Timing of your emails Generally speaking it's been found that Tuesdays or Wednesdays will be the best days to distribute promotional emails or newsletters. If you need to test this for yourself you could run a number of different campaigns and analyse the outcomes. It's usually easier to send emails out early in the day too as by the time 5 o'clock comes people's brains suffer from information overload. Make your emails personal Rather than starting your emails with a boring 'hello' you need to use your email marketing platform to personalise your email to the recipient. Needless to say you can only do this if you have the names that correspond to the email addresses. Unsubscribe option Every email you distribute should come with the choice for the recipient to unsubscribe. Many platforms automatically add this to the footer of your emails and manage the whole process on your behalf. Get your email addresses confirmed When someone signs up to receive your email newsletters it is best practice to verify that the address exists plus they are pleased to receive your updates; this technique is called double opt-in. Be consistent Every email you distribute should be based around the same design, written in the same tone of voice and sent as well. more info is key to getting the emails recognised and read by the recipients on your own list. Keep get more info In the event that you tell your subscribers you won't pass their information on to any third parties and that you'll send one email per month, you should adhere to these promises as a way to stay on the proper side of regulations and keep their trust. The power of the topic line As mentioned in tip#1, there are certain words you should avoid in your subject line. The topic line is what stands between your email being opened or not. Try to think about what your recipient would want to receive and write a topic line to appeal to them. For example in the event that you ran a speech writing business, rather than having your subject line as 'April Newsletter' you could utilize something such as 'Discover how exactly to beat your speech nerves'. Include a call to action Within the content of your email you should have a call to action. That is basically asking visitors to take the action you want them to. This may be calling your freephone number or clicking to your website to order something online. Track your campaign results Using a professional email marketing platform will give you access to an array of statistics to greatly help manage the success or failure of your campaign. Common information provided includes the quantity of emails delivered, the open rate, just how long people spent reading your email and how many clicks through to your website were generated.Like it? Share it! More by this author |