A connected TV refers to a TV that helps users to watch videos with the help of internet connectivity. These are designed to provide a more immersive experience for viewers by delivering interactive features such as social networking, web browsing, video-on-demand, and video streaming, along with regular television content.
Connected TVs, much like smartphones and smart home devices, offer internet connectivity and support for a range of web platforms and apps. This is likely to drive demand from users in the coming years.
Key Drivers of the Global Connected TV Market
Rising disposable income of users along with increasing investment of users in electronic entertainment devices is influencing the growth of the connected TV market. Manufacturers are offering end-users technologically advanced products with high resolution, which is likely to lead to the growth of the connected TV market. Moreover, increasing number of television viewers and rising popularity of video watching through online channels such as apps, web platforms, and other internet platforms is anticipated to drive the growth of the global connected TV market throughout the forecast years.
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Fred Williams Joined: May 7th, 2020 Articles Posted: 371