Field Force Automation Market COVID -19 Impact Research Report with top Players

Posted by Devanshu Shrivastava on April 23rd, 2021

The vertical segment of the field force automation market is categorized into information technology (IT) and telecom, manufacturing, logistics and transportation, healthcare, retail and e-commerce, and banking, financial services, and insurance (BFSI). In 2019, the retail and e-commerce category accounted for the largest market share owing to the rising usage of field force automation solutions for understanding the requirements of customers in detail, collecting real-time feedback from customers and analyzing it for future references, filtering information on potential leads, and automating marketing and sales activities.

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According to P&S Intelligence, North America emerged as the largest user of field force automation solutions in the past. This was due to the mounting demand for industrial automation, soaring investments in IT infrastructure development, and rising integration of advanced technologies like machine learning (ML), the internet of things (IoT), and facial recognition in business activities.

Geographically, the APAC field force automation market will witness the fastest growth during the forecast period. This will be due to the surging awareness regarding computerized operations of field-based sales teams, growing need to identify and analyze the buying patterns of customers, soaring requirement for real-time data utilization, for sales forecasting, and booming industrialization rate in the region.

Besides, the presence of leading software firms, rising inclination toward cloud technology, and widescale utilization of mobile applications to gather real-time field information have contributed to the high adoption of such solutions in the region. Moreover, the increasing implementation of the cloud technology, amplifying need to improve productivity and decrease operational costs in enterprises, and burgeoning number of field force automation start-ups in Australia, India, Singapore, and China will support the market growth.

Thus, the rapid adoption of digital marketing strategies and automation of industries will propel the adoption of field force automation applications in the coming years.