Ways to use Digital Media for building Public Relations
Posted by newsvoir on August 6th, 2015
News today is quickly moving out of the pages of the newspapers, and entering hand-held devices in small chewable bites. Much of the decision-making population has shifted to mobile phones and tablets. Opinions are formed and decisions are made as quickly as you can press a button, literally. It is only natural then, for the companies to look for online tools to influence the decision-makers. And no matter how overwhelming social media apparently seems, with a lot of relevant and irrelevant information popping out from everywhere, there is, in fact, a systematic and disciplined approach to building your public relations online. Agencies like NewsVoir, which help corporates not only with comprehensive and broad-based distribution of news content but index the contention several online platforms both in India and across the world. In fact, it is a very good idea to hire PR agency with a demonstrable expertise of the digital world, especially if you are just entering into the inscrutable world of online promotions.
Here are 5 simple things you could start doing to give your brand a wider exposure for the same amount of ad money.
- Exceptional infographics and teaser videos: You need a strong creative team for this. The ideal infographic aims to combine information and graphics in the best manner possible. It serves to draw people who have a very short attention span, are attracted by cleverly laid out pictures and loathe long pages of heavy reading. A good infographic is like a good picture book, which may be meant for school children, but if well done, can keep an adult hooked till the end. The sign of a really well-done infographic is ‘repeat visitors’.
Similarly a teaser video that keeps the audience hooked for what is to come next, is money well spent. You can always begin by outsourcing the work to a creative agency before deciding whether you need an in-house team to create multimedia press releases.
- A lede that tells a story too: A story is a fail-safe method. Well, almost. You need to know what story it is that your target audience likes. Also, many messages overplay the emotional quotient a bit too much. For websites that run on revenue from the number of visitors, it is okay. At least in the short run. After all, even if the visitor does not like the article that the lede leads to, and leaves, the site has registered a unique visit. But for the rest, it is best to try to weave a lead-in that is consistent with your product.
- Linkedin: Linkedin has today become the alternate homepage for several companies that are trying to attract the right kind of talent. Build a very active community on Linkedin. A strong presence on a professional networking site is an indication of how seriously a company takes itself. Unlike social networking platforms Linkedin attracts senior executives and decision-makers. This is the place where you put up your whitepapers and case studies. But these too need to be accompanied by sound graphics.
Actively monitoring your Linkedin profile can prove very fruitful if you are in the B2B business.
- Share information that adds value to the visitor and/or to your company image: There is only one reason your company would promote anything on social media. It has to bring in revenue one way or the other. So, if you are not making a direct sales pitch, you should at least warm up the visitor for a future sales pitch-by building your company’s brand in the mind of the visitor. There is only one way a visitor would wait for your entire message to unfold. He has to gain from the information you provide. Once that is clear to your Public Relations manager, a lot of things should fall in place. Of course, you need to have a nice long talk with your sales and marketing team about what would add value to your online visitors.
Author Bio
Sehar Siddiqui is an excellent content writer. She has written many contents for Press release servicesand online distribution India
