Organic Baby Shampoo Market To Hit Value 9.3 Million By 2027

Posted by Mrudula Anil Karmarkar on April 26th, 2021

The global organic baby shampoo market size is anticipated to reach USD 829.3 million by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.8% from 2020 to 2027. Rising consciousness among parents regarding baby care products and safety issues related to children’s skin and hair care, such as scalp infection, tangles, and knots, has been driving the market.

In 2016, according to a survey conducted by the Organic Trade Association on 1,200 consumers with at least one child in U.S., more than a one third of the parents claim they make organic choices for their baby. Increasing awareness among consumers has led to the availability of these products in various stores, including hypermarkets, departmental stores, and pharmacies across the world. Millennial parents have been one of the prominent buyers of organic baby shampoo, which, in turn, widens the scope of the market.

One of market triggers is the gradual move of the consumers towards organic, sustainability, and green ingredients in all major personal care products. People are increasingly becoming aware of organically derived ingredients as they consist of bioactive extracts and essential oils, which provide nourishment to skin without any side effects. Enthused by the market growth, many new companies are entering in the baby care products segment with innovative consumer engagements. For example, EcoCentric Mom is a startup that offers a wide range of products, including shampoo products, for the sensitive skin of babies, which consist of organic and natural ingredients, cruelty-free, nontoxic, dairy and gluten-free, and vegan materials. Additionally, the company provides subscription facility to consumers by offering customizable monthly boxes tailored for non-toxic and organic baby care products for both pre and post pregnancy care of the child.

By distribution channel, e-commerce distribution channel is the fastest growing channel. Online vendors offers a wide range of products, along with information regarding the ingredients and customers reviews, which is driving the segment. Moreover, many of the millennial parents are mostly working and prefer to reduce efforts by online shopping through popular websites, such as,,,, and In addition, e-retailers opt out strategies such as content driven growth and contests approach on their websites to increase online traffic, which has been creating potential customers.

Organic Baby Shampoo Market Report Highlights

  • Asia Pasic is expected to emerge as the fastest CAGR of 7.1% from 2020 to 2027. Growing number of births, rapid urbanization, and preference for organic products among millennial parents are expected to drive the market in the region. China and India are among the top two countries witnessing the growth of organic baby shampoo products
  • The hypermarkets segment emerged as the largest distribution channel in 2020 and is expected to retain its pole position throughout the forecast period. Increasing availability of a wide number of organic baby shampoo in these stores is one of the main reasons driving the segment
  • Rising women workforce across the globe has been driving the demand for organic shampoo as mothers have become more conscious about the health and hygiene of their children and are willing to pay a premium price for a valuable product
  • Companies with a strong brand image will build traction and will continue to enjoy a greater portion of the marketplace.

Asia Pacific is the fastest growing regional market for organic baby shampoo. The market growth is mainly attributed to factors such as increase in people's purchasing power, changing lifestyle, enhancing receptibility of organic products, and growing trend of online shopping.Organic baby hair care products have been gaining significant traction among the consumers in order to protect the fragile baby skin. Parents are moving towards organic baby products because of plant-based ingredients, such as aloe, calendula, and chamomile, which are free from any type of suspected skin irritants. Children’s skin is more sensitive compared to adults and requires safe products containing the highest quality organic ingredients.

With millennial parents getting more educated about the organic baby products and related benefits, many manufacturers have been venturing into the cater baby care segment as an opportunity to gain maximum market share and consumer base by introducing baby care product line or by innovating their existing product line. For instance, in 2018, Azarfan, an organic personal care brand for the first time launched a new product line extension called Azarfan organics baby, which was created with certified organic ingredients and included products, such as baby organic shampoo, hair wash, and hair lotion.

The trend in baby personal skin care is slowly shifting towards premium-priced organic personal care products. For example, in 2016, the Indian startup MamaEarth brand launched an exclusive baby care product line, which claims to provide organic, natural, and toxin-free international standard products. The organic product range included baby shampoo, lotion, and hair gel, which are clinically tested to be hypoallergenic and carry no artificial fragrances.

Manufacturers promoting organic brands and their products suitable for baby’s skin will certainly widen the market, hence many brands are opting for eco certifications, such as COSMOS organic, to gain a competitive advantage over other brands. This certification mandates a product to contain more than 95% of its ingredients to come from organic and plant-derived sources to be labeled as organic. These developments are gaining momentum in the market as consumers have become more conscious regarding the labeling of the products as many manufacturers with 40-50% plant-based component claim to be completely organic.

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Brands are trying to engage the major chunk of consumers online through organizing quizzes and share a moment contests to increase online traffic on their websites. However, the sales of organic baby shampoo are expected to decline as the market is in the burgeoning stage and it is expected that consumers will prefer buying basic shampoo for their babies rather than premium-priced organic shampoo for a while. However, the market does not have any direct impact due to COVID-19, therefore the demand is expected to gain pace as the effect of the disease subsides with time.

Organic products require standard temperature at which they are maintained and unique packaging specifications also form a mandate. If these products are not manufactured under the recommended condition, it can result in harmful effects. In addition, these products come with comparatively lower self-life as they are made from plant extract with very less additives and are premium priced. These factors can hinder the market growth of organic baby shampoo.

The market has been characterized by high competition and top consumer goods companies have recognized the robust potential of the market and are seen entering the market. They have been continuously modifying products and their proposition. For instance, Babo botanicals is a baby care organic brand, which initially offered skin and hair care products dermatologist-tested and made without synthetic fragrances, sulfates, dairy, soy or parabens, and now added products in the baby shampoo category for sensitive skin and solutions for issues ranging from lice prevention to eczema. Some of the prominent players in the organic baby shampoo market include:

  • Johnson & Johnson
  • The Clorox Company
  • The Himalaya Drug Company
  • The Moms co.
  • Unilever
  • Galderma laboratories
  • Earth Mama Angel Baby
  • Mothercare
  • Laboratoires Expanscience S.A.
  • Beiersdorf Inc.

About Grand View Research

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

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Mrudula Anil Karmarkar

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Mrudula Anil Karmarkar
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