Why SEO is So Important?

Posted by Mark Luise on April 27th, 2021

Thank you for visiting! We're thrilled to have you here!

You can skip to Chapter 2 if you already know what SEO is and why it's relevant (though we still suggest skimming the best practices from Google and Bing at the end of this chapter; they're good refreshers).

For anyone else, this chapter will aid in the development of your SEO fundamental knowledge and trust as you progress.

What is Search Engine Optimization (SEO)?

The term "search engine optimization" refers to the process of optimizing a website for search engines. It's the practice of using non-paid (also known as "organic") search engine results to increase the frequency and quantity of website traffic as well as brand visibility.

Despite the acronym, SEO is about people just as much as it is about search engines. It's all about figuring out what people are looking for on the internet, what responses they're looking for, what words they're using, and what kind of content they want to consume. Knowing the answers to these questions will help you interact with people who are looking for the solutions you have on the internet.

If understanding the audience's meaning is one side of the SEO coin, the other is presenting it in a way that search engine crawlers can find and understand. Expect to learn how to do both in this guide.

What is the significance of SEO?

Though paid ads, social media, and other online channels can help drive traffic to websites, search engines account for the vast majority of online traffic.

Organic search results take up more digital real estate, look more trustworthy to savvy searchers, and get a lot more clicks than paid ads. Just 2.8 percent of people in the United States click on paying ads, for example.

In a nutshell, on both mobile and desktop, SEO has a 20X higher traffic potential than PPC.

SEO is also one of the few online marketing platforms that, when done correctly, will pay off in the long run. Your traffic will snowball over time if you provide quality content that deserves to rank for the right keywords, while advertising requires ongoing funding to send traffic to your site.

While search engines are becoming more intelligent, they still need our assistance.

Optimizing your site would assist search engines in receiving better information, allowing your content to be adequately indexed and displayed within search results.

Conclusion

This guide will assist you in making your SEO activities more data-driven. Rather than strewing arrows around aimlessly (and hoping for the best every now and then), you'll put more wood behind fewer arrows.