How exactly to Sell on eBay - SMALL COMPANY Primer for Getting Online Sales Started Fast with eBayPosted by Hahn Mcguire on April 27th, 2021 To sell successfully on eBay... any business or person should establish themselves as a trusted merchant. Once a graphic of trust is formed you can utilize your eBay listings as a tool to promote your business and your products as well to the whole planet at a very low priced. Graphics and content usually command the buyers attention online. But as in any business, everything starts with customer service. All the pretty graphics and fancy descriptions in the world will not maintain and grow your business if your do not follow the rules and deliver the products. In the event that you and/or your business do not know the basics of eBay selling, it'll be very difficult to maintain an image of an established and reputable online merchant. Learning the basics is where everything starts in this world. Online or not, you need to know the ropes to succeed. The following primer is intended as an instant start guide for listing an individual item on eBay utilizing the free and easy tools eBay provides to the average eBay seller. Obviously the goal is to become an above average eBay seller... To take action, your business will require more advanced tools available through eBay solutions providers. First things first though... get more info is a good plan to simply jump in and try eBay selling for yourself. When you have an eBay account already in your name, but have never sold before... Go on and setup a seller account together with your established eBay name, or create a new one, and utilize this "personal" account to learn about the necessary steps for eBay selling. This can be a good way to analyze eBay as a sales tool for your business or company. Doing this will give you a hands on idea about how eBay works. eBay is an unmatched resource for any business in lots of ways beyond simply selling product. Everything must start with the easy act of selling one item however - Let's get started! Registering as a seller Before you start, you'll need to be sure to are registered with eBay. Registering is a very easy and painless process. Click on on the "Register" tab at the top of the homepage and follow the instructions. To minimize fraud and protect buyers, you're necessary to give a credit or debit card to verify your identity. Make sure you also join a PayPal account at the same time if you do not curently have one. PayPal is the easiest way to simply accept payments on eBay and even though some sellers qualify for better rates elsewhere, it will always be advantageous to your organization to at least accept PayPal payments although you may prefer to use your own credit card processing. Writing a listing Writing and eBay description can be as simple or as difficult as you want to make it. Always make an effort to keep in mind that you are providing a description of your product for a BUYER. Write about some great benefits of your product not just the specifications. Sell the sizzle and be honest. Buyers respond to honesty, especially with used items. Show the flaws, tell the honest and forthright truth about your merchandise. Writing an eBay listing doesn't always look straightforward to beginners. Keeping several simple rules in mind will help. Take your time: set aside an hour to achieve the listing right. You'll get quicker with experience. Once you launch a listing it could get a bid right away, when a listing has a bid eBay won't allow any revisions to the initial text. Spell check and obtain it right from the start! Make it easy: List a product you are familiar with. If you carry a specific best seller in your retail store or business, list that item first. Think Keywords! Buyers find your listing from the title you place online. Proper Keywords increase sales! The anatomy of a listing An eBay listing requires information regarding the item, you enter these details into the "Sell your item" form... Using the eBay "sell your item" form will expose you to each of the necessary steps necessary to list a single item on eBay. Once you have mastered this method of getting product online via eBay you could be interested in alternative party applications which make this technique much easier and repeatable. For now, lets look at the basics... eBay can help you build your listing or auction for you step-by-step, from assigning categories to setting the price. Click on "Sell" to have the "Sell your item" form. Category: you need to list your item in one of the 13,000 types of goods listed on eBay, from musical instruments to concert tickets. Selecting the most appropriate category helps buyers find you. It might be difficult to find the best categories for some items, but eBay's category selector in the "Sell your item" form might help. It is possible to list your item in two categories if you like, however the cost of listing that you wish to sell will double. Title: give your item a winning title to help buyers searching eBay find you. Cram your title filled with descriptive keywords that people will undoubtedly be looking for. Include the name brand of the item, the colour, and size if any. It's also advisable to check out similar items selling on eBay to obtain an idea about what keyword terms other more experienced sellers are using successfully to market similar items. Later you will look at registering for free and paid research tools like Terapeak or Hammertap to greatly help with this research. You have 55 characters to fill with words that buyers seek out. Don't rely on guesswork - use Pulse (www.ebay.co.uk/pulse) to obtain the inside scoop on which buyers are searching for. Description: give a written description of what you're selling. Describe your item just like you don't have an image. Write your blurb in a text editor and then copy and paste the text in to the "Sell your item" form (after removing all formatting). Be honest and exhaustive. Are the good, the bad and the ugly: if the item is damaged, say so. Browse the eBay rules regarding keyword spam. eBay forms on using tricks such as using the phrase "like Prada" or "Similar to Rolex" when your item is not a Prada or Rolex branded little bit of merchandise. Just stick with the reality but do it will style and use the benefits of your items to sell the customer on why they would like to purchase from you!Like it? Share it! More by this author |