How Remarketing can help Doctors Grow their Business

Posted by YellowOrangeLabs on April 28th, 2021

Irrespective of any industry, one of the most important part of a business is to convert the regular site visitors into potential patients. Everybody wants to grow their business but what if the most valuable leads that you are driving are not getting converted to customers/clients? The ultimate goal of a digital marketing agency is to provide qualified leads for their clients.

Don't you think it will be great if your site visitors turn into paying customers? This is made possible by implementing a strategy called remarketing. Remarketing allows you to connect with people who have previously interacted with your site or on your mobile app.

As for doctors, patients do not get convinced or rather do not book an appointment on their first visit due to multiple reasons. Some of these reasons might be that they want to do some more research, or they would like to check the testimonials of other patients or simply they did not see the solution they wanted for their problems.

Remarketing or making your patients view your ad multiple times gives them a gentle reminder that, you are the service provider they are looking for or you have a solution to the problems they are facing.

Benefits of Remarketing

Remarketing has various benefits because it draws patients back to you and make them choose you over your competition. Few of them are listed below :

• Remarketing increases visibility: Remarketing is an excellent way to showcase your products/services or the areas/treatments you have expertise in, to patients who are already familiar with your business. Here is a small example: if you were looking for a Coolsculpting machine, and you came across a site that looked convincing, later you will find ads from the same site whenever you are on the internet. So, that site will definitely get more attention from you.

Apart from this, remarketing works really well to build top of mind awareness. In simple terms, you are showing your business/services to your patients enough number of times so that it stays on their mind till they take an appointment.

• Remarketing increases conversions and boosts sales: Studies have shown that patients are more likely to believe in your practice the more they view your ads. Its basically going after the website visitors who didn't take action in their first visit. Another added advantage is that you can be specific and personalize your ad strategy. For example, you can send a particular ad to a patient who spend a lot of time on the service page and a different ad to another patient who has left your site on the shopping cart.

Types of Remarketing

There are a plenty of different types of remarketing to choose from. You can choose the ones that suits you the best.

• Video Remarketing: When you do a video remarketing campaign, your ads will be shown as video ads on YouTube and other Google display partners to former patients/clients who have visited your site.
• Search Remarketing: When you do search remarketing campaigns, your ads will be shown at the top of the search engine results when someone who has previously visited your site, searches for particular terms or services.
• Display Remarketing: When you go for display remarketing, your ad appears on other websites within Google's ad display network and any patient/client who have formerly visited your site will be shown this ad.
• Social Media Remarketing: Here, you can use social media platforms like Facebook, LinkedIn, Instagram etc. to show your ad to people who have formerly visited your website, while they browse through these platforms.

Outlook

If you can incorporate remarketing in your digital marketing strategies, you can significantly increase your bottom line and boost your sales. While it seems relatively simple, the best result comes by working hand in hand with an established social media marketing agency. If you are looking for a good marketing partner, or you want to maximize your reach on all digital platforms, reach out to us today.