The Rise of Live Video and What It Means for MarketersPosted by Rojas Little on April 28th, 2021 Capture and share those moments using live video. Whether you are cooking your favourite food or visiting your favourite place, share your experience in real time. Live video has now become social media's favourite kid. According to Mary Meeker's Internet trends Report of 2016, the video viewership is exploding, with Snapchat and Facebook Live showing just how. The Golden Age of Online Video "We're entering the new golden age of videos online," Mark Zuckerberg said while announcing Facebook's major update to its streaming service app to give live video more prominence. It has inked contracts with over 140 media companies and celebs to generate videos for its live streaming service. Twitter acquired Magic Pony Technologies to improve the video and picture quality which shows how important video is for them. Tumblr recently launched live video by integrating with existing live video solutions - YouTube, YouNow, Kanvas & Upclose. With the multi-platform support Tumblr aims to score deals with partners like Mashable, Huffington Post etc. As, three fourth of the world's mobile traffic will undoubtedly be video by 2020, nobody really wants to stay behind in the race for online video supremacy. Go Live! Here is a set of Apps which let you live stream video: Facebook Live - You can share live feed together with your friends, interact with them instantly and see the reactions to learn how your broadcast is going. Periscope - The Live streaming app by Twitter will notify your followers when you are live and the broadcast can be acquired for replay around 24 hours. website - Just press 'stream' to broadcast a live video. Other users get push notifications to see and touch upon your live stream. It is possible to save the streams to the Meerkat Library. Stamp - Watch a large number of entertaining shows, chat with your favorite broadcasters or go live using special effects and overlays. YouNow - Discover talented broadcasters, watch live streams. You can now post live videos to Tumblr with YouNow. Livestream - Broadcast HD videos from mobile or tablet. It supports Go Pro Hero Cameras, so you can broadcast your next sky-diving adventure. UStream - Track your audience, gain insights and capture leads. Its partners include Panasonic, Samsung, Logitech, CBS News, and Viacom. Tarsii - Lets you live stream video to your Twitter followers and in addition saves your video to the cloud for later viewing. Who's doing it? McDonald's, tested the live video with Facebook Live. In honour of National Hamburger Day, McDonald's did an hour-long Facebook Live broadcast. The video without the paid efforts reached 884,300 people in 40 minutes with were 43,200 engagements. Apparel & accessories designer Kate Spade took to call home streaming by airing the New York Fashion Week runway show on Facebook Live. It gave fans leading row experience at this season's fashion show. Birchbox, the beauty brand took to live video to connect to their audience. They took to live stream to do a live Q&A and educate their audience about services. The live stream lasted for 40 minutes with nearly 50,000 live viewers and an average view time of ten minutes. Live Video Benefits Reasons to Go Live: 1. Answer questions & get content ideas - The most crucial part about going live is that folks can ask you questions. It is the live Q&A which creates a feeling of participation. It will also help you to get awesome ideas for content, based on what your viewer's questions. 2. Instant Level of Engagement - From ramp shows to a product launch, the live feature can add an instant level of engagement and bring everyone into the conversation.Like it? Share it! More by this author |