Importance of Social Media Marketing for Small Businesses

Posted by Ayush Anand on April 29th, 2021

Importance of Social Media Marketing for Small Businesses

Many small businesses are using social media to upgrade their sales pitch in the face of every customer. Then they complain that their social media campaign is too noisy, expensive, and time-consuming.

Then they claim that social media doesn’t bring in sales and doesn’t produce a good ROI for their business.

That’s a big fat lie. Social media usage is one of the top priorities among popular online activities. Stats show that in 2020, over 3.6 billion people were using social media worldwide which is estimated to increase to 4.41 billion by 2025. So you already get a huge audience for your product.

None of the users likes to get too many sales messages. You have to put effort to build a relationship with your target audience on their choice of platform.

You have to create engagement with your target audience by sharing valuable content and asking their opinions.

5 Advantages of using social media platforms for small businesses.

Build Brand Awareness
Connect with customers
Boost your SEO
Grow your Mailing list
Drive more revenue
You might be wondering with all these benefits, why aren’t people successfully using social media platforms? Why do small businesses seem to get it wrong?

The problem most small businesses face is choosing the right platform. So let us explore which platform is the best and how that platform can specifically encourage growth.

How to choose the right social media platform for your business?
While choosing the right platform keep in mind these questions.

Who is your target audience, on which platform they spend most of their time?
What story are you trying to convey about your business, product, or service?
What type of content do you plan to produce consistently?
How will you gain support for your website from social media?
Now let us explore the top 6 social media platforms and their importance for your business.

Facebook
facebook
Monthly users: 2.6 Billion

Demographics: Men and Women, ages 18-65 or older

Facebook is the most popular social media platform having more than 2 billion users. You can find any type of audience on Facebook, which makes Facebook a top social media site for business.

For a small business like a restaurant, Facebook can be exceptionally a great platform to start your social strategy. You can start by building a business profile and include details about your website and menu for social media marketing purpose.

After you set up your business profile you can post business updates, collect feedback from your customers, answer their comments or messages create engagement. With a business profile, you will also be able to collect reviews.

Instagram
instagram
Monthly users: 1+ Billion

Demographics: Men and women, ages 18-64

Instagram is the youngest social media platform, where the majority of users are aged under 25, which makes Instagram a perfect platform to target young demographics. Photos and short videos with little text do exceptionally well on Instagram.

Instagram tends to have a larger number of users in the urban areas, which means businesses that focus on fashion or digital technologies are likely to perform better than businesses focusing on agriculture or farming.

Twitter
twitter
Monthly users: 353 Million

Demographics: Men and women, ages 18-49

It may not have a huge audience like Facebook but it’s easily one of the most accessible platforms on the planet. Tweets are limited upto 280 characters, that means you have to be precise, informative, and also interesting at the same time which is not an easy task.

But when you can do that correctly people favour or retweet what you have written so you get a broader reach. Twitter is one of the best platforms when you want to expand Brand Awareness.

Twitter is all about the conversational aspect, here people go for quick customer service and specially used for SAAS and other Tech companies.

LinkedIn
social media marketing linkedin
Monthly users: 303 Million

Demographics: Men and women, ages 25-64

Linkedin is considered as the best platform in terms of Professionalism. It is a community where workers and business owners connect and share their content on a professional level making it the most formal social media platform.

Eventually, its users tend to respond better to B2B content than B2C. In general, companies that seek businesses as clients will get better results than companies that market directly to the customers. Linkedin is a business-oriented social networking site.

Conclusion
Social Media is no doubt the ultimate solution for every business owner, your target audience is hanging around on any of the platforms.

Before you jump working on any platform you have to spend time on market research. Understanding your audience according to your business is very important, collecting opinions and engagement will help you get better reach in a short time.

It’s just that you have to strategize your marketing efforts, take inspiration from other businesses and watch your small business flourish.

https://blog.webdrills.com/social-media-marketing-for-small-businesses/