Sales Enablement in the Pharma Industry; Keeping your Sales Reps Engaged

Posted by henrydecosta on August 25th, 2015

The pharmaceutical industry has unique needs when it comes to sales and marketing. These companies have stringent data and privacy requirements, and complex commercial models that make pharma sales and marketing a challenging task. The need is a set of tools that includes functionality and best practices so that companies can reach their desired level of sales performance. Skura’s sales enablement tools and presentation software are designed to help pharma companies maximize their sales and meet the needs of their customers.

Ensure personalized communications to sell better

Pharma sales and marketing involves delivering personalized messages to customers at the right time and through the right channel. This entails the need for highly personalized communications across channels such as email, social media, face to face interactions and web portals to engage with healthcare providers. In addition, pharma companies need to create and implement targeted campaigns to build relationships with HCPs and understand the needs of their audience through targeted and integrated content. All this is made possible through implementing a sales enablement solution.

Factors to consider

When you consider a Pharma sales and marketing solution it is important to consider several factors. This includes whether the solution will be utilized by sales reps or other employees as well and whether it will supplement or replace current tools. The type of content to be sent and the benchmarks used to track the success of the program are also important aspects that can help determine the type of system you need and the best partner to achieve those goals.

The benefits of sales enablement

Once you have a sales enablement solution in place, it is time to reap the benefits of real time information where content can be delivered to your sales reps smart phone or tablet instantly so that they have their finger on the pulse no matter what the demands of customers are. The easier it is for sales reps to interact the more likely your reps will be willing to engage. Skura offers a wide range of solutions that seamlessly integrate with other tools including a CRM.