Alcoholic Beverage Packaging Market - Growth, Trends, COVID-19 Impact, and Forec

Posted by Statzy Market Research on April 30th, 2021

 The packaging of alcoholic beverages plays a significant role in the brand promotion of alcohol. The alcoholic beverage industry highlights the innovations, including enhanced branding and unconventional packaging formats, such as paper wine bottles, whiskey pouches, etc.

- It was observed that the global consumption of alcoholic beverages has been increasing significantly, over the decades. According to the study conducted by Lancet, alcohol per-capita consumption increased from 5·9 liters in 1990 to 6·5 liters in 2017, globally. Furthermore, in the following 13 years, alcohol per-capita consumption is expected to grow by 17%, reaching 7·6 liters in 2030. The rising alcoholic beverage consumption is one of the key factors driving market growth.

- Additionally, owing to the awareness regarding the usage of 100% recyclable products, in order to minimize packaging waste, the focus on recycling packagings is growing. This is, thus, fuelling the demand for sustainable packaging products and supporting the growth of the alcoholic beverage packaging market.

- However, stringent government regulations on the use of hazardous and non-biodegradable products have limited the manufacturers to a few packaging materials. Furthermore, the increasing cost of production is also restricting the growth of the market studied.

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Key Market Trends

Glass Packaging Segment to Account for a Crucial Share

- Glass is 100% recyclable without the loss of quality and sturdiness. The majority of utilized glass bottles are used for the production of new glass bottles. The demand for glass containers may likely expand, owing to its increasing importance in wine packaging and robust demand in the market.

- More than 50% of the alcohol consumed globally is in the form of wine, and OIV has projected a 17% growth in the production of wine, globally. Though the customers have started accepting wine in alternative packagings, like Bags in a Box (BiB), it is limited to bulk purchasing.

- According to the report by the Wine Institute of America, released in April 2019, almost 1 billion gallons of wine were produced in the United States in 2017. The United States is the highest consumer of wine, with a 15% global share. Thus, the glass packaging segment dominates the wine packaging application.

- Additionally, the beer industry has shown steady growth over the past years. The growing beer industry may possibly show significant development in the glass packaging segment. For instance, in Europe, out of the overall recycling materials, glass captured 22% share in 2017, after paper.

Asia-Pacific Region is Expected to Dominate the Market

- The increasing consumption of beer and spirit drinks in the region has been a significant factor for the growth of the market. WHO has stated that 92% of the alcohol consumers in India prefer spirits over beer and wine. As the players are moving toward sustainable packaging products, the adoption of glass packaging for alcoholic beverages is growing in the region.

- The huge consumer base in the region, reinforced by the presence of highly populated countries, like China and India, increasing disposable incomes, and the growing acceptance of alcohol consumption in developing nations are the major factors driving the growth of the market studied.

- The study by Lancet has stated that per capita alcohol consumption in Southeast Asia and West Pacific increased by 104% and 54%, respectively, from 1990 to 2017. The Asian population represents the median age of 30.7 years, which presents huge potential opportunities for the alcoholic beverages market, thus augmenting the demand for alcoholic beverage packaging.

Competitive Landscape

The availability of several players providing packaging solutions for alcoholic beverages has intensified the competition in the market. Therefore, the market is moderately fragmented, with many companies developing expansion strategies.

- Apr 2019 - Diageo PLC announced that it will not be using plastic packaging, globally, for its beer brand, Guinness, with a focus on minimizing plastic waste. The company is planning to invest EUR 16 million for this move and for the introduction of 100% recyclable and biodegradable cardboard to replace plastic.
- Mar 2019 - Amcor Limited acquired its rival Bemis Company Inc. By combining these two market leaders, Amcor aims to create a stronger value proposition for shareholders, customers, employees, and the environment.

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