The Art of the Perfect Contact FormPosted by Valdez Daniel on April 30th, 2021 The website contact form is a fine art which is very hard to master. Unfortunately there is no set criteria for a "perfect" contact form as they have to be flexible dependent not only on your business needs but also your prospects' needs. It is critical to strike a balance between what information you wish to gain from a contact form and what information your prospect is ready to give. Here are some golden rules to consider when creating a contact form but remember the most important thing is think about what everyone ideally wants from the transaction and not simply copying a contact page you saw elsewhere. Keep it simple Consider if you need everything you are asking for in your contact form? Think about the essentials, for instance - how are you going to contact your prospect? If you're never going to send a difficult copy mailing in their mind then t here is absolutely no point requesting their mailing address. Consider every step of the process and ask yourself whether it's essential. When building Additional info consider which fields could be merged, if you don't necessarily need first name and last name to be split into separate fields merge them into one "name" field, also consider achieving this for mailing address fields. Freedom of speech Consider adding a free of charge text field to the end of your contact page for prospects that have out of the ordinary requests or who would like to give more details of their enquiry. While not all prospect will fill this inside it is practical to give them the option. Also, if you find a lot of prospects including the same information in the free text field then you can certainly consider adding this option to the proper execution in another way to help save the chance time and make the proper execution more appealing to complete. Be mindful of mandatory fields Mandatory fields can be quite a difficult to decide upon, some people are of the opinion that if you are asking for after that it it is needless to say mandatory but this can be a slippery slope as not all fields need be mandatory. For anyone who is providing a choice to be contacted via email or telephone then both fields need not be mandatory. Also giving your prospect the option to fill in a free text field doesn't invariably mean they have to. Ditch the Captcha Asking your prospect if they're a human may prevent some spam email coming in but it may also add another barrier to a very important business enquiry being sent. Most spam emails are very easy to detect and the time it takes to sort them from the real enquiry is minimal, make it easier for your customer and obtain rid of the Captcha.Like it? Share it! More by this author |