5 Actionable SEO Tips for Website by SEO Company in Toronto

Posted by Pikdigital Marketing Agency in Toronto on April 30th, 2021

SEO becomes advance and important for every business day by day. That why you need to be updated with the latest SEO trends and techniques.

Doing an SEO for your website you need to understand your user demand and what you serve to them. There are many important factors that your SEO strategies implement for your website.

Here in this article, we gonna discuss the 5 actionable SEO tips for your website that helps to boost your website traffic, ranking, and conversions. SEO Company in Toronto, therefore, shows you the most important SEO measures to be as high as possible on Google.

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In This Article

• SEO tip 1. Work with the right CMS
• SEO tip 2. Technical facility
• SEO tip 3. Improve your website with internal links
• SEO tip 4. Quality comes first
• SEO tip 5. Don't forget the pictures

SEO tip 1. Work with the right CMS

Selecting your content management system is very important. If you want to spend less time on SEO, WordPress is better for you.

Many tools and plugins will help to make better your SEO (search engine optimization).

SEO tip 2. Technical facility

Some technical settings improve the experience of your website for both users and search engines. In most cases, you don't have to be a programmer to implement them: keep in mind that technical setting is important.

Loading time - faster is better

An important optimization factor that many websites can still work on its loading speed. Otherwise, there is a risk that users will jump back to the search results and simply go to the competition. 

Fortunately, Google provides a tool that analyzes the loading time performance of your website and provides specific suggestions for improvement: Google PageSpeed ​​Insights.

In terms of loading time, there are some typical construction sites that you can start working on right away: 

1. Upload images only in the size you need them. Keeping the file sizes small will have a positive effect on the loading time.
2. If you want to include videos, ideally limit yourself to a single video with a running time that is not too long. Videos are very data-intensive because they are completely loaded when the page is opened.
3. Be economical in using plug-ins or features on your website. They are helpful in most cases, but if you overdo them, it can significantly reduce the loading time of your website - especially if you, for example, place Google Maps in the footer of your website or install dozens of plug-ins on a WordPress system.
4. Avoid unnecessary redirect chains on your website. You can discover these, for example, via the free version of the Screaming Frog SEO Spider and then have them fixed by your web agency.

A good loading time is always "as fast as possible", there is no blanket value. However, if your website takes 4-5 seconds or more to set up, you should optimize the loading time.

HTTPS - a sure thing

An HTTPS connection is now not only standard but according to Google even a correct (albeit very small) ranking factor. You can recognize this standard by the fact that the URL of your website begins with "HTTPS: //" in the search bar. In addition, as in the case of the Chrome browser, you will see the symbol of green, closed padlock next to the address line.

The advantage: HTTPS-encrypted websites have to identify themselves before the actual exchange of data, and then establish an encrypted connection between the server and your browser. It is not only safer but also a little faster with the right settings. So if you are still using the old protocol, you should consider switching to HTTPS.

Are you still guessing or are you already capturing?

Are you still guessing or are you already capturing? If you want to get to know your visitors properly, you should record their behavior on your website. In this case, SEO experts Toronto recommend using Google Analytics. 

If you already have an account there and have integrated tracking on your website, you can access and analyze all kinds of user data, such as pages visited and length of stay.

The advantages of a well-established tracking system should not be underestimated. 

In this case, however, be sure to inform your visitors in your data protection declaration that your behavior will be recorded. When setting up tracking on sites, you should also observe our information on the data protection-compliant use of Google Analytics.

SEO tip 3. Improve your website with internal links

Internal linking helps search engines to better understand the website content you have. Link relevant content with each other and use a sitemap. Analyze which pages are using the same keywords and then link them together.

SEO tip 4. Quality comes first

The quality of your posts should always be paramount. In theory, you can write the perfect post if you stick to all SEO rules like permalink structure, keyword frequency of 3 - 5%, h1, and h2 optimization, etc. In practice, however, this is done at the expense of your seriousness. Content should always be king!

SEO tip 5. Don't forget the pictures

Google not only analyzes your texts, but also the images you use. Define keywords that should be included in the image's alt tag. Ideally, your keyword is also your image title. Using infographics and visual content makes better your Website SEO score.

Want to grow your business contact today the local SEO company in Toronto. Get a free quote today.