Mobile Marketing Market Recent Trends, Competitive Landscape, Size and Segments

Posted by Sakshi Mishra on April 30th, 2021

Market Highlights

Mobile marketing offers various solution such as Mobile Web, SMS, Mobile Emails, Location Based Marketing, In-App Messages, Push Notification, QR Codes, Mms, Others.  The in-app messaging are alert notification displayed on screen when consumers are active, within the application itself. In app-messaging notification is helpful in displaying the right message in correct time context. It alerts user by displaying new features or content on the screen when they open the application and guide them to the correct path, by triggering a message once they are finished with the particular activity. Also, it helps in modification of message by creative features and symbol. Users can easily create attractive message on their dashboard and can upload any fascinating HTML creation.

The mobile marketing market is growing rapidly over 24% of CAGR and is expected to reach at USD 102 billion by the end of forecast period.

Taste the market data and market information presented through more than 30 market data tables and figures spread over 100 numbers of pages of the project report. Avail the in-depth table of content TOC & market synopsis on “The Mobile Marketing Market Research Report -Forecast to 2023”.

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Mobile Marketing Market Segmentation

The mobile marketing market has been segmented on the basis of solution, it includes multimedia message service. Mobile content can be delivered through MMS (multimedia message service). Almost all new phones produced with a color screen are proficient of sending and receiving typical MMS messages. MMS mobile marketing contains a programmed slideshow of images, text, audio, and video.

The prominent players in the mobile marketing market are- SAP SE (Germany), IBM (New York), AT&T (Texas), Salesforce (California), Adobe Systems (California), Oracle (California), SAS (North Carolina), Mobivity Holdings (California), Salmat (Australia), Vibes Media (Chicago) among others.

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