What Is Digital Marketing and What Does It Mean to My Business?Posted by Tucker Davies on May 1st, 2021 What is Digital Marketing? Digital Marketing is the usage of digital technology to deliver your marketing messages and to allow your customers to interact with your business. Traditionally marketing has been about pushing your messages to your customer. With technology, you can now enter into a dialogue with your customers and deliver what they actually want and not want you think they need. Often there is a significant gap and digital marketing is what allows you to communicate one to one together with your customers and on a mass scale. So what areas does digital marketing cover? For me Digital Marketing includes: Web Sites which includes: SEARCH ENGINE OPTIMIZATION (SEO) - Getting entirely on Google etc Pay Per Click (PPC) - Spending money on somebody to get you on Google etc Banner Adverts - Spending money on banners to get people to your site Ecommerce - The ability to buy and sell products, services and information over the Internet. Consumer Reviews - Consumer reviews are a powerful way to get consumers to your eCommerce site because they make the purchasing decision easier as the reviews are by consumers who've purchased the product. Whole companies are built around this concept such as for example TripAdvisor. Blogs. Personal internet sites with stories, expert opinion etc that you believe will help your readers, customers and stakeholders. Social Media. Twitter, Facebook, Linkedin, YouTube, Google+, Ushi, Xing etc. They are web based systems that enable you to connect and share information such as ideas, links, photos, videos with like minded people. read more can also generate income for your business and so could be routes to market for the business. They can be great ways to interact with people who you might not be capable of geting to by any means. Twitter can be quite a great way to obtain publicly available real-time information and has reported major global events ahead of the world's press. Social Media News. Mashable is by far the biggest social media news site. Online PR. There are particular web sites for making pr announcements open to the press. Prlog.org and helpareporter.com are examples. Webinars/Events - Webinars are someone to many seminars distributed over the Internet. This allows one to present to a lot of people independent of location. Events are traditional meetings or workshops but are marketed through Social networks such as Linkedin. E-MAIL MARKETING - The sending out of bulk emails which you believe are relevant to individuals you are sending the message to. Lead Nuturing - This is where a prospect gives you their email address in exchange for something free. Normally, this is an eBook (in pdf format), video, course of emails on how to take action. Viral Marketing - The sending out of a note which is so compelling that folks forward it on to other folks unknown to you. A terrific way to send out a message in the event that you get it right. Video - Increasingly popular method of sharing ideas, passing on information and selling on the net. Great for selling more technical products or services. YouTube is the most popular at the present but video is becoming embedded into more digital media. Music/Podcasts. Spotify is becoming the most famous legal file sharing system as it gives you access to a large range of music. Podcasts are voice recordings about a particular subject. They are often download for listening to on computer or MP3 players at a later date. Great for relaxation or for studying a new subject whilst travelling.Like it? Share it! More by this author |