WHAT'S Digital Marketing and What Does It Mean to My Business?Posted by Tucker Davies on May 1st, 2021 What is Digital Marketing? Digital Marketing is the use of digital technology to deliver your marketing messages also to allow your customers to connect to your business. Traditionally marketing has been about pushing your messages to your customer. With technology, you can now enter into a dialogue together with your customers and deliver what they actually want and not want you think they need. Often there is quite a gap and digital marketing is what permits you to communicate one to one with your customers and on a mass scale. So what areas does digital marketing cover? For me personally Digital Marketing includes: Web Sites which include: SEARCH ENGINE OPTIMIZATION (SEO) - Getting entirely on Google etc Pay Per Click (PPC) - Paying for somebody to find you on Google etc Banner Adverts - Spending money on banners to get visitors to your site Ecommerce - The opportunity to buy and sell products, services and information on the internet. Consumer Reviews - Consumer reviews are a powerful solution to get consumers to your eCommerce site as they make the purchasing decision easier because the reviews are by consumers who have purchased the product. Whole businesses are built around this concept such as for example TripAdvisor. Blogs. Personal internet sites with stories, expert opinion etc that you believe can help your readers, customers and stakeholders. SOCIAL MEDIA MARKETING. Twitter, Facebook, Linkedin, YouTube, Google+, Ushi, Xing etc. They are web based systems that allow you to connect and share information such as for example ideas, links, photos, videos with like minded people. They can also generate income for the business and so could be routes to market for your business. They could be great ways to connect with people who you may not be capable of geting to by any other means. Twitter can be quite a great source of publicly available real time information and has reported major global events prior to the world's press. SOCIAL MEDIA MARKETING News. Mashable is undoubtedly the biggest social media news site. Online PR. There are read more for making pr announcements open to the press. Prlog.org and helpareporter.com are examples. Webinars/Events - Webinars are someone to many seminars distributed over the Internet. This allows one to present to a large number of people independent of location. Events are traditional meetings or workshops but are marketed through Internet sites such as Linkedin. Email Marketing - The sending out of bulk emails that you believe are relevant to individuals you're sending the message to. Lead Nuturing - This is where a prospect offers you their email address in exchange for something free. Normally, this is an eBook (in pdf format), video, span of emails on how to do something. Viral Marketing - The sending out of a note which is so compelling that people forward it on to other people unknown to you. The best way to send out a message if you get it right. Video - Increasingly popular approach to sharing ideas, passing on information and selling on the web. Great for selling more complex products or services. YouTube is the most popular currently but video is becoming embedded into more digital media. Music/Podcasts. Spotify is becoming the most popular legal file sharing system as it gives you access to a large range of music. Podcasts are voice recordings about a particular subject. They can be download for hearing on computer or MP3 players at a later date. Great for relaxation or for learning about a new subject whilst travelling.Like it? Share it! More by this author |