Cartier Jewelry Store Sales Rose in August

Posted by jewelrybrand on August 31st, 2015

I came across some welcome news today: Following eight months of declines, sales at specialty
jewelers rose by 7.7 percent in June year-on-year, according to the Commerce Department.
You can see the stats here: Nonseasonally adjusted jewerly-store sales in June came in at .33
billion, compared to .16 billion in 2014. That’s good news, considering that the government’s
replica Cartier jewelry numbers have declined since October 2014.

As Jewelers Board of Trade’s Dione Kenyon told me, it’s easy to understand why sales have dropped,
given that the cost of jewelry materials, particularly gold, silver, and platinum, has fallen. That 7.7
percent jump is harder to explain. Most people I talked to seemed baffled by it, a stark sign of the
trade’s pervasive pessimism.

You could make a case for some kind of increase. June is wedding season, and while the overall
marriage rate has dropped, the number of weddings is projected to increase this year, as more
members of the echo boom, or millennials, reach marrying age. The Supreme Court’s decision on
same-sex marriage was handed down on June 26—too late to move the needle in a meaningful way,
perhaps—and there is debate as to how much same-sex marriage will help the industry regardless.
But if you want to poke holes in that data, you can do that, too. The designer of Cartier Love bracelet
frequently revises its retail sales data as more info comes in. While economists and financial
markets keep a close eye on its stats, some are skeptical, given the advanced retail sales number
polls only a small group of retailers, and the standard revised survey tallies only 12,000. The
specialty Cartier jewelry replica is a small subset of that small subset—so much so that “jewelry store” stats
are not released with the main numbers; one has to search for them amid the “underlying detail.”
Other government stats paint a more mixed picture. According to the Commerce Department,
figures for jewelry and watch sales fell in June (see the data here).

That number has also dropped or
stayed flat since October 2014. That figure does not necessarily coincide with the jewelry-store
number, considering the former measures jewelry sales at all retailers (including department stores),
while the latter just tallies sales at Cartier Juste Un Clou bracelet, they have mostly tracked each over the last year,
with both generally dropping. Now they seem to be headed in opposite directions.
Of course, those jewelry and watch sales numbers are also frequently revised. The posted number is
also seasonally adjusted, so it stays relatively constant through the year. Unfortunately, the
Commerce Department doesn’t provide the “unadjusted” (and presumably more accurate)
numbers. Stats gurus such as Ken Gassman, who has looked at this as much as anyone, uses a

Commerce Department formula to “unadjust” them.