What is the best Way of App Promotion for App Publisher?

Posted by john on September 2nd, 2015

There are several ways an app publisher can promote his app so that the app can gain popularity and more use. However, the best way for app advertising or app promotion would depend on the one that brought the publisher more popularity, sales and uses. The type of app you are publishing would also determine the mode you would apply in advertising it. Here are some very good ways for app promotion.

Create a Demo video: In app advertising, using demo video would do the magic for you. For a desktop app for example, create a humorous and informative video that shows how the app works. This would definitely sell the app. You can also share the demo video on social networks, publish it on your YouTube channel or use it for television adverts to popularize the app. 

Consider Other App Stores: In app advertising, do not just stick to the more popular app stores like Google Play or Android stores. Consider other app stores online for your app promotion. App stores like AppBrain, AppLib, GetJar, and Amazon Appstore are also very good. Advertising your desktop app here also increase its download and popularity better than in Google Play or Android stores.

Apply for Awards: This another very good way for app promotion or advertising app. When you participate in app awards, it will popularize your app by giving the app lots of press, exposure, reviews and plenty of downloads. Examples of app awards webs are Best App Ever Awards, Apply Awards, Appsters Awards, and OZApp.

TV Advertising: Though this means could be expensive, it is one sure way to get the best in app advertising and app promotion. People are able to watch the app advert, get useful information about the app and go for it immediately. Research has shown that people watch TV with their phones, tablets and computer close by. What they see advertised, they immediately go online for it. So you can adopt this method to promote your desktop app or any other app to increase its download.

 Using SEO/Social Media: As people key-in related queries, your app’s URL should show up. This way, your app is getting known and downloaded fast. Also, you can use social media platforms in app advertising. You can share your desktop app link, demo and pictures to your contacts and friends on Facebook, twitter, Instagram, Pinterest etc. Constantly update and share useful information about your app on your fan page, blog or group page. Join groups of like minds where you can do app promotion freely.

Celebrity Endorsements: This is a costly but very effective way for app advertising. A lot of people believe in celebrities and whatever they say. If you can get some celebrities to endorse your app, it will cumulate into more downloads and uses for your app. Spread the endorsement on social media, TV adverts, billboards adverts and other media to get people to see the app being use by the celebrity and your app will go places.