Black Hat, White Hat - Gray Hat?

Posted by slilpp on May 10th, 2021

Internet marketers and the ongoing struggle to make money online. There are more and more people going on the Internet to seek their fortunes.

It is almost like the old "Gold rush days" of California. I am sure we all remember those days. You do not need anything more than a computer and a connection to the Internet to become a Internet marketer.

The promise of being your own boss and making a lucrative income awaits everyone willing to give it a try.

There are a few things that Internet marketers need to know in order to begin their new careers. If you sell anything on the Internet, you will probably have a website.slilpp new domain

Visitors to your site are considered traffic. You must generate a lot of traffic to covert the visitors into actual sales. This is where SEO enters into the picture.

SEO is all about search engine optimization. People on the Internet will find you through the major search engines when they use keyword searches to find the information they are looking for.

Your website, forum posts, articles, etc. should be using SEO so the search engines can index your website and then rank it so it can be found correctly when people use the search engines to find relevant information.

For a while now, there is a battle going on within the Internet among marketers that use SEO. Black Hat SEO is to use optimizing practices to fool the search engines and the use of other traffic generating techniques that are questionable or unethical.

Generally stated, the Black Hat SEO techniques are used to fool the search engines into believing a website is very relevant to the keywords searches when in fact the promotional site may only be a blatant sales tactic.

White Hat SEO is the opposite of Black Hat practices. The White Hat SEO marketers play by the rules. They want their sites to be relevant and fair, offering solid information on their sites.

White Hat SEO individuals count on the sale of their products or services after real trust has been established first.

There is now a lot of gray area in-between the black and the white because nothing is really black and white. Remember the first time you began to play in your new sandbox? Someone probably told you not to get dirt mixed in with the sand. How long did it take before the sandbox began turning a shade of gray?

Call them the Gray Hat SEO practitioners. Today, there are many. White Hat SEO requires a lot of patience, without any solid traffic coming into your promotional website for some time. For someone new in the marketing game, asking them to be very patient for traffic is a lot to ask.

The competition for traffic is very tight. It is not easy trying to make a dollar and stay within the White Hat rules of engagement. The lure of certain questionable methods in order to gain more exposure will sometimes be employed.

Admittedly, the lines between white and black can easily become blurred. When there are questionable traffic generating techniques available to use that get results, then quite often, some of these methods will be adopted as marketing tools.

The search engines want everyone to employ White Hat SEO so their visitors can find relevant information on what they are searching for. This is why they are called "search engines".

With more marketers fighting for exposure, questionable SEO tactics will always be used by some. In the end, it will be up to the Internet marketer to find it within them to monitor themselves, play by the rules and learn as much as they can about proper SEO methods.


slilpp

About the Author

slilpp
Joined: May 10th, 2021
Articles Posted: 1

Claim 1 FREE Stock! No Purchase Necessary!
You have a 100% chance of receiving one free stock! Click to claim and have a chance to get one share of Facebook, Visa, Microsoft and others for free!
FREE App - Earn up to 25/gal cash back on gas!
Download this FREE app and earn cash-back when you buy gas, groceries and food! 100% FREE to join and FREE to earn cash back on your everyday purchases!
Quality Office Furniture USA Shipped Direct - Madison Liquidators
Nationwide vendor of quality office furnishings including Desks, Office Chairs, Conference Tables, Cubicles and more!
Earn HNT Tokens with a Helium Hotspot!
Pre-Order a Helium hotspot and earn HNT tokens that are redeemable for USD. Set it and forget it!
Lolli: Earn Free Bitcoin When You Shop Online!
Lolli is a rewards application that gives you bitcoin for shopping at your favorite online stores.
Fold - Earn free bitcoin when you shop
Earn bitcoin cashback rewards when you shop at top retailers, including Amazon, Uber, Starbucks, Chipotle, and more. Download the app, sync your payment method and start earning bitcoin today!