Pay Per Click Advertising and Why Chicago Businesses Need an Online Marketing AgencyPosted by Cox Krag on May 11th, 2021 A digital marketing agency is a great choice if you want to expand your business. It offers clients many options for marketing their products. The Chicago area has quite a number of professionals that are qualified to help you with digital marketing. Here's a look at a few reasons you might want to consider a digital marketing agency in Chicago. Digital Marketing Agency in Chicago -10-Benefits Digital marketing agencies have been recognized for their excellent marketing capabilities, however they're also well known for being some of the top places to work in town. Chicago is home to AdWords, one of the most innovative and respected companies in the world, and also the birthplace of Leo Burnett's legendary ad agency, Ad Age. There are a number of other large companies that have found lasting fame in Chicago. These businesses include Wrigley, Weber Shandwick, Clorox, Coca Cola, AT&T, Reebok, and others. All these businesses grew out of their homes in Chicago. What's the story with this agency? They were founded by Peter K. Fretwell and John C. Whitehead III in 1997. This agency was launched as a part of a joint venture between these two entrepreneurs. They hired executives with a strong background in marketing, management, and operations. They also made it a point to hire the very best talent available in the area. What does Digital Marketing Agency in Chicago do? They serve as a liaison between businesses and consumers. They use innovative tactics such as social media, email marketing campaigns, pay per click, search engine optimization, and viral marketing to help businesses gain a foothold on the Internet. They have developed an extensive client roster, which includes companies in manufacturing, service, educational, healthcare, government, and finance. They even have creative agencies. So, what makes a great digital marketing agency in Chicago? The most important thing is experience. They have a rich amount of expertise that comes with a wide range of field experience. This has allowed them to develop strategic alliances with some of the world's best companies. Their clientele list also consists of Fortune 500 companies. They make sure that the personnel who handle each aspect of their business are thoroughly trained in social media, email marketing , pay per click, search engine optimization, and viral marketing. Their work is geared towards helping businesses achieve their short and long-term marketing goals. Their long-term strategies include increasing website traffic, lowering conversion rates, increasing sales, lowering cost, and growing brand awareness. If they have done well in their previous jobs, then they know exactly what type of website to create and how to optimize it for long-term success. Social media is one of their primary tools in the battle for Search Engine Optimization. A good case study would be the Chicago digital marketing agency called the Sidestep Company. This firm was formed after a few years of work for several local businesses. In their last job they handled the corporate social media accounts for five different companies, each one targeting a different clientele. They were able to gather enough data to identify several key factors that drive their clients to search engines. Social media optimization, or SEO, is just one part of their strategic alliances. This is a growing field due to the many changes that took place with the growth of the Internet. They help businesses increase website traffic, improve search engine rankings, and develop new online marketing strategies that will be beneficial to their target audience. Case studies from other digital marketing companies in Chicago and New York show that social media sites such as Facebook pull in more potential customers than just about any other site combined. In fact, only television is able to pull in more viewers than social media sites. Most people are familiar with the concept of pay-per-click advertising. There is a growing need for online marketing agencies because this type of advertising is growing so quickly, and there is so much money to be made. Chicago business owners that want to take advantage of this need should contact a digital marketing agency in Chicago.Like it? Share it! More by this author |