THE ADVANTAGES OF Internet MarketingPosted by Cline Shah on May 12th, 2021 Whilst it is fair to state that Online marketing has certainly had an impact on offline trading figures, the comparisons are not directly proportionate for the easy reason that the web has opened up huge new markets that have been not feasible before this 'information superhighway' was created. The interactive nature of Online marketing, and the low costs involved with distributing information and media to a global audience, makes a very attractive platform for any business design, regardless of size. Latest figures from credit card companies report a 15 billion dollar turnover from Internet sales within the last year, and rising rapidly. So it's unsurprising that budgets for Internet marketing are going for a bigger slice of the advertising cake and the numbers of individuals earning their living directly from Internet marketing are ballooning off the scale. Internet marketing draws together all the creative and technical areas of the Internet, such as design, development, advertising and sales, and the techniques found in Internet marketing include search engine marketing techniques, email marketing, affiliate marketing, online advertising and more recently, social media marketing methods as employed in blog marketing, and viral marketing. Internet marketing is the process of building, growing and promoting a business individual or organization through any online activity including website s, blogs, article marketing, pr announcements, online market research, e-mail marketing, and online advertising. As a way to fully comprehend the huge benefits offered by the Internet marketing process, it is difficult never to draw comparisons with offline marketing methods, but it needs to be remembered that one is not a replacement for the other. Internet marketing and offline marketing will both have a significant part to play in the foreseeable future of any business, assuming it isn't purely Internet based. Why don't we now consider the benefits that Internet marketing provides.. Low Cost Since the Internet could be seen as a 'free for all' activity center where information is shared freely with all interested parties, the price involved in the overall Online marketing strategy is relatively low. Apart from the obvious expenditure incurred in operating an internet site, a big proportion of the budgets set aside for Online marketing will typically be swallowed up by services and resources offering expertise in the many marketing techniques that fall under the Internet marketing umbrella. For example, Search Engine Optimization plays a significant role in the positioning of an internet site browsing engine rankings and the larger organizations will often employ the services of search engines optimization company to handle this duty. Equally you can find Internet Advertising Agencies open to handle all aspects of internet marketing. Smaller companies or sole traders may perform their own seo and advertising campaigns and would want just a few hundred dollars budget for marketing software tools. Either way, the overall cost of Online marketing is much lower than the cost of a similar offline campaign. Work From Any Location All activities that fall under the Internet marketing banner can simply be organized from a laptop. Most communications are created using online contact forms, email or instant messenger, and payments for items such as web site hosting, online marketing software tools and resource fees can all be paid online utilizing a credit card. Web site design and management is also another area of Internet marketing easily managed from a laptop computer. The versatility of the 'laptop' implies that these duties can be carried out from any location and therefore those involved in the Online marketing fraternity can easily work from a simple home office, and even when abroad. Commuting is totally unnecessary. The Level Playing Field Unlike offline commerce, the usage of Internet marketing techniques now make it possible for a person or sole trader to contend with the larger organizations in his online business. get more info whose name was on everyone's lips would have a head start in the marketing of their web site, and a larger presence in the internet search engine pages, beyond that the doors are opened and it's really quite common to see a smaller commercial outfit riding greater than their much larger competition in search engine results. Yes the online advertising budgets will be much bigger for the national companies, but there are numerous Internet marketing techniques and resources open to the solo marketers that would help them to stay in touch. There are literally a huge selection of new Internet millionaires developed on a regular basis.Like it? Share it! More by this author |