How a Consulting Approach Can Transform Your BusinessPosted by Mueller Ashby on May 12th, 2021 Chicago-based digital marketing agencies are very popular among small and medium-sized businesses in the city. They provide effective services to businesses of all sizes. With their creative, intuitive and comprehensive approach to marketing and branding, these firms enable their clients to gain a competitive edge. The agencies use a variety of innovative methods to help their clients grow their business. Some of the popular services offered by the agencies include: Website Design and Corporate Identity Design The agencies provide website design and corporate identity design services. This includes website development, web hosting, e-commerce solutions, social media marketing, and search engine optimization. With these services, the client will be able to create an appealing website that will attract potential clients. These firms will also help their clients market their products effectively online, through email marketing, direct mail campaigns and viral promotion. Chicago-based agencies have recently launched the August Program, a strategic initiative to strengthen and enhance the presence of local businesses in the evolving digital landscape. The program is aimed at helping companies to showcase their products, brands and services through the August Blog, which is now available to users across the United States. Chicago companies can post information about themselves, for which they get to choose a blog theme based on their industry. For instance, if a software company runs manufacturing services, it can post information about its manufacturing facility or its latest products. The themes, which businesses choose, can range from corporate identities to creative one-liners. Case Studies A Chicago-based agency can conduct case studies to help their clients understand their audience better. By conducting focus groups with various demographics in the city, the experts can find out what makes certain groups of people tick. They can then prepare custom content for their clients to use on social media, on websites and in marketing collaterals. The case studies, which the agency conducts on behalf of their clients, can help them understand the best ways to reach their clients using different media. Social Media This is a major part of online marketing for businesses in Chicago. The agency can provide resources and training on the most popular social marketing tools. With the increasing popularity of Facebook, Pinterest and Twitter, it is important that businesses take advantage of the platforms to interact with their clients and customers. Chicago-based social marketing firms are able to conduct focus groups and study the online behaviors of individuals to guide their clients on the best strategies. YouTube, LinkedIn and Echocafe Another aspect of digital marketing for businesses in Chicago is to ensure that they are active on all the leading social media channels, such as Twitter, Facebook and YouTube. The Chicago-based digital marketing agency will conduct case studies on various social media platforms and learn how best to target their clients. It will also train their client's employees on how to use various tools at the workplace. The agency may also conduct surveys to find out what consumers feel about certain products and services. Social Media Companies can be hired by companies to boost their presence on social media channels including Facebook, Google+, Pinterest, Twitter and YouTube. A good digital marketing company can help businesses leverage social media to strengthen their customer connections and acquire new customers. The agencies' professionals can conduct focus groups and case studies to find out which social media platforms are the most appealing to their clients. Consulting Approach Although hiring a digital marketing agency might cost more than developing an in-house strategy, it is often the best option when it comes to conducting research and collecting data. The consulting approach means that the firm will not actively promote the client's product or service. Instead, they will allow the client to manage their brand and become familiar with their audience. In return, the firm will conduct market research, collect demographic information and create a marketing strategy for the client. The advantage of the consulting approach is that it gives the client more control over their own campaign. However, it is more costly, and so it is recommended to hire an in-house strategy if at all possible.Like it? Share it! More by this author |