Copywriting Basics - Answer The Questions You'd Want AnsweredPosted by Nick Niesen on October 27th, 2010 Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered. Where? Where can you order the product or service? Where will it work? These copywriting tips and copywriting techniques will work not just for Web copywriting but also for direct market copywriting, other online copywriting, and offline copywriting as well. 1. Keep it simple. No one wants to drudge through a long, drawn out confusing explanation. If you can't say it simply, that's fine. But by all means, simplify when you can. 2. Make sure your copy urges a call to action either in the body copy, or text of the article, or in the headline. Words like "Act Now," "Limited Time Offer," or "Limited Supply" will urge your readers to contact you sooner rather than later. 3. Keep it honest. Don't make wild claims just to get business. Build a good reputation by being up front and honest with your potential customers. In addition to appreciating your honesty, they will recommend you to others as a business owner who is true to your word and claims. 4. If you make an offer, make it one that is hard to pass up. Don't waste your readers' time with small, worthless offers. Think about the coupons you see in magazines and newspapers. Do you take time to clip them? If so, it's because the offer is of value to you. 5. How long should your copy be? As long as it takes to adequately answer the above questions for your product or service. An unanswered question is considered an objection in your potential customer's mind. So, be sure to answer all their objections. You don't have to be a professional writer to do that. The only requirement is that you truely believe in the product or service which you are trying to sell. If you do, your enthusiasm will shine through your writing. If you do not believe in your product or service, your lack of enthusiasm will shine through also. So, in summary, answer the above questions as clearly and simply as you can, be honest, avoid hype, make an irresistable offer, and be sure to include a call to action. If you do all these things you will master the copywriting basics and should have no trouble converting your Website visitors into customers. Like it? Share it!More by this author |