High end Watch Brands Get Hip With iPhone ApplicationsPosted by Frost Ulriksen on May 12th, 2021 2009 is proving to be the year that makers of luxury watches figure out a new way to advertise their products and "a la iPhone" appears to be the venue of choice. Bell & Ross, Breitling, Piaget and Jaeger-LeCoultre have all turn out making use of their own iPhone applications, each offering more advanced features than the last. Here's a overview of what each application offers: Bell & Ross was the first luxury watch brand release a an iPhone app and it is the most basic. Of course the app tells time, that goes without having to be said and offer the functionality of being able to shake the telephone to recharge the automatic winding feature of the watch. There are many Bell & Ross watches which can be downloaded, with a choice of different colors and designs. Bell & Ross specifically creates high-end watches for professionals such as for example air force pilots, deep sea divers, and anti-mine military squads amongst others. The inspiration for the functional design of their watches is taken from the one main instrument that all these professionals rely on the most: the dashboard and this functional priority takes precedence over design. Put simply: "the fundamental is never compromised by the superfluous." Breitling was next up and when compared to iPhone applications that came after it, is also pretty basic in its offerings. Breitling's approach is really a bit different than Bell & Ross's in that the app promotes an individual watch rather than the whole brand. The Breitling app focuses on one watch; the company's newest chronograph called the Chronomat BO1. The app gives an exceptionally detailed and precise description of the Chronomat BO1, including technical data, video and 360� views of the watch. A distinctive configurator allows for hundreds of possible customized versions of the model to be visualized. A point-of-sale location-tracking system enables the individual to find the nearest authorized Breitling retailer. With the release of Piaget's iPhone app, things start to get interesting. The Piaget app is specifically for one watch; the Polo FortyFive Chronograph GMT. This is a new sort of watch for Piaget to produce and something that Piaget wants people to see. The PoloFortyFive is really a luxury sports watch that's named after the 45 minutes that a polo match lasts and showcases what is a "first" for Piaget - combining titanium, injected rubber and steel. The 45mm sized case is manufactured out of titanium and contains a sporty silver dial, index markers, and a rubber strap with steel hinges. The automatic movement is manufactured in-house with a flyback chronograph and second time zone GMT function, sweep seconds, and big date complication. The bracelet is crafted from stainless, titanium and rubber. Piaget recently gave one of these brilliant Polo 45 Chronographs to Fernando Torres, the popular Spanish soccer player who plays for both the Liverpool and Spanish national teams, to facilitate the image that Piaget may also create a great sports luxury watch. Like the actual watch, which is quite handsome and stylish, the iPhone app provides user an attractive way of seeing what time it is, while also having the ability to measure independent intervals of time. The app actually mimics the flyback function of the watch and permits the user to start a fresh time sequence without needing to stop the central chronograph hand. Like all other luxury watch brand apps, you will find a "localization" feature that allows users to locate the closest Piaget boutique. The final app to be reviewed here is by Jaeger-LeCoultre. Jaeger definitely takes this whole iPhone application concept to new levels. On Jaeger-LeCoultre's website the app is referred to as: "Driven by the passion for horological technologies and faithful to its avant-garde spirit, Jaeger-LeCoultre is opening the first iPhone watchmaking initiation school." Yes. It is possible to take online classes and understand how Jaeger assembles some of its most well known watches, such as the reverse Squadra model. You can find six classes to choose from. During these classes an individual will learn and even get to practice certain techniques like assembling a chronograph mechanism, decorating and jewelling a movement and polishing, engraving and gem-setting the case. The best and most enticing area of the Jaeger-LeCoultre app? In the event that you download it, take the class and do well, you will be entered into a drawing where one winner gets selected and then sent on a journey to Switzerland to see the Jaeger manufacture.Like it? Share it! More by this author |