Restaurant Marketing Strategies WHICH WILL Change Your BusinessPosted by Winther Hedrick on May 13th, 2021 Whether you own a little local restaurant or perhaps a large international chain, blogging about your business is a great way to attract new customers. Many restaurants participate in blogging events to bring in new customers, plus some even host annual events to help spread the word about their restaurant. These events can be a great way for restaurant owners to attract a lot more attention and publicity. You can find out how to begin with blogging about your restaurant by reading the next article. One great way to use blogging for the restaurant business is to create a Google Alert for your location. Google Alerts is a good solution to get regular news stories about where you are and never have to constantly research and keep up with what is happening at your restaurant at all times. Usually, restaurants have a page on the website that features a blog post every once in awhile. 징크 Using Google Alerts, all you need to accomplish is place your desired keyword phrase in to the box, click "create alert" and put the name of one's restaurant in the title of the alert. Additionally, you will want to use the "from nearest" or "nearest" keywords as these will pinpoint wherever the blog post is coming from, which can be helpful while you are not physically able to be at your restaurant to answer questions which could arise. Another great way to use blogging for your restaurant would be to start a user-generated content section on your restaurant's Facebook page. One way to get your restaurant noticed on Facebook is by posting comments on other people's posts. For example, if you are a sushi restaurant that has a great review using one of the local blogs, you could comment on that post with a link to your site. The more times that you touch upon posts, the more likely it'll be that someone will notice you and take the time to check it out. Some restaurants have even used Facebook and Twitter to promote their restaurants. Because social media have a tendency to focus on visual content, it is possible to leverage both of these platforms to spread the word about your restaurant. One method to do that is by posting photos of one's menu, interior and other items on your restaurant's Facebook page. An image of the front of one's establishment may garner attention from users on both of the social networks; however, a picture of one's menu on your own personal Facebook page may garner more attention since it appears more professional. A visual content strategy can help you build brand recognition and solidify your restaurant as an authority in your given market. Should you be more of a visual person with regards to using social media, there are several marketing ideas that you can use to create visibility for your business on these social media marketing outlets. Yelp is a superb resource to draw in customers because it allows them to leave feedback about their dining experiences. By using the correct tags, you can make sure that the positive reviews on your restaurant's Yelp page will be displayed in your Google map. For most restaurant owners, they find that getting the location appear on Google Maps can result in more foot traffic with their establishment. Another smart way to spread the word about your restaurant through both of these prominent online marketing sites is to take part in blog and forum discussions. Many restaurant owners have created blogs or started a forum specifically for discussion within the restaurant industry. It is possible to join a number of these discussion forums either through Google's free blogging service or through a third-party website such as WordPress. Once you have established yourself within the community, make sure you keep your comments and feedback coming. 징크 Restaurant owners that participate regularly in these forums can introduce new potential prospects to their restaurants by providing insider information and fostering interaction between the restaurant and its patrons. Another of the restaurant marketing ideas which you can use to increase traffic and social media buzz is through social media marketing loyalty programs. Restaurant loyalty programs allow loyal customers to receive discounts, coupons and other special offers in exchange because of their continued patronage of one's restaurant. If you have a successful restaurant marketing strategies strategy in place, it's likely which you have already implemented a customer loyalty program at your restaurant. Or even, now is the time to start out developing one. In this type of marketing, you will have to integrate your loyalty program into all areas of your business plan. The ultimate restaurant marketing strategies that you may implement today are through email newsletters and your restaurant's online menu. By sending out a contact newsletter with important restaurant news and information to your patrons regularly, you will be able to tell your patrons more about special promotions, changes and new menu items which are available to them. Through your online menu, it is possible to promote special dining events that are going to be happening at your restaurant. As the delivery services may be able to handle all these details, you will still find that you're able to build greater trust together with your patrons by always residing in touch with them.Like it? Share it! More by this author |