Website maintenance tasks you should handle soon to avoid the risks of a stale s
Posted by Emam Hossain Shakil on May 13th, 2021
Fortunately, if you picked a dependable website partner to build your site, a lot of these things might be getting handled periodically. The truth is, there’s always something you or your website partner could be doing to improve your website. We focus on seven key areas of website maintenance: SEO, Analytics, Sales & Lead Generation, Promotion & Marketing, Testing & Hosting Upkeep, Content Updates, Usability & Interaction. Each area might be something you assign to different team members for a fair distribution of work.
Review this Top 75 list to get new ideas or double-check that you’re on track.
Search Engine Optimization (SEO)
Add ALT tag descriptions to all of your images
Make sure each page has an H1 tag for SEO
Generate a sitemap.xml file and submit to Google & Bing
View your robots.txt file and verify it allows search engines to index your site
Write a new blog post to help boost your SEO
Update content on inner pages with “internal links” that link to other pages on your site
Update your physical address and Google Maps if you’ve recently moved
Add keywords to your headings and content for more SEO impact
Analytics
Review your Google Analytics to see if there are opportunities in your traffic
Review Google Search Console for potential errors or warnings from Google
Add a Facebook Pixel, so data collects sooner than later
Install heatmap tracking to understand where visitors pay the most attention
Double check your Google Analytics code is working on ALL site pages
Consider replacing Google Analytics with Google Tag Manager
Sales & Lead Generation
Add an email subscribe form to start building a subscriber mailing list
Make sure your contact form is notifying the correct person, so you never miss any leads
Create a new web form or survey to capture customer feedback and testimonials
Review and respond to comments visitors have left on blog posts
Add a CAPTCHA to your web forms if you’ve been experiencing spammy leads
Create an autoresponder for your contact form to increase professionalism
Promotion & Marketing
Add any new social media accounts as links or icons in your footer
Add a social sharing plugin to allow visitors to share your content easily
Create a dismissible popup to promote a special offer
Create a video or short slideshow with music to help explain your products
Incorporate a tagline or slogan on your site to enhance branding
Create a landing page to help you promote a new product or service
Add new events to your events calendar to keep constituents and customers informed
Create an email newsletter to share updates with your customers
Incorporate an e-commerce plugin to sell a single product such as a book or report
Link to the browser version of your latest newsletter to entice new subscribers
Testing & Hosting Upkeep
Redirect broken links in your navigation to other pages in your site
Test all website forms to make sure follow-up actions and notifications still work
View your site from a mobile phone to see if it works and looks the way it should
Check for broken links to external websites in content and either update or remove
Remove or redirect old promotions & sale pages to avoid confusing a customer
Test your site search to ensure it’s returning relevant results
View your website in Chrome, Firefox, Safari, and Explorer to ensure consistency
Renew any premium plugin licenses to avoid plugins becoming outdated
Update WordPress core framework to the latest version
Update WordPress plugins to the latest version to keep your site secureer time.