Fundamentals of Google Webmasters Equipment and SEOPosted by Wilder Emerson on May 13th, 2021 Make full usage of Google webmasters tools For those of you who have a website of your own and have not made use of the Google webmaster tools, without a doubt that you have doomed your website to oblivion as far as the search engines are concerned. If you are not getting any traffic to your site, it is possibly because you have not used the best SEO tool out there on the web. Before you begin to dish out loads of hard earned money on SEO companies, I would advise you to obtain yourself familiar with it now and that is what this article will focus on. Google webmasters tools in itself is an extremely complicated in the sense, you can find way too many variables to deal within the complete webmasters toolbox. I shall only hover over the most important and required aspects of utilizing the webmasters tools in order to zone in on the crucial internet search engine optimizing nature of it as opposed to the whole website in detail. Setup a merchant account - Now! Firstly, if you don't have a Google account, I would advise you to create one and the get on the Google webmaster tool website. And let's assume that it is the first-time you are logging into the site, you will be necessary to add your site. When you have added your site to the webmasters account, it will be easy to see a screenshot of your index page at the center of webmasters tools. It might take up to a fortnight before you could visit a screenshot of your website but you can begin using the tools at your disposal right away. You will also be asked to verify that the website belongs to you. This could be done by clicking on the manage site to the proper of your website and simply clicking verify. I would recommend uploading an HTML file to your domain root folder and clicking on verify. I have found this the most efficient and the simplest way to verify your site. Put in a sitemap - submit your URL's to Google Click on your website to access the Google webmasters tools dashboard. You can first start off with the addition of a sitemap in xml format. This can be achieved by various means e.g. even some alternative party websites provide the service of fabricating a sitemap for you. Or you could look up how to create a sitemap in Google in the event that you fancy your chances of creating it yourself. Once that's out of the way, you could check to see if your pages have been indexed by Google. Remember Google may index only the pages it sees as providing valuable user experience and forget the rest. Though you also have the option of manually submitting the website pages and URL links utilizing the 'fetch as googlebot', I strongly recommend that you utilize the sitemap submission for better results. In this manner, googlebot will know just how to maneuver through your website to reach certain pages. Check for site errors and correct them Next on the dashboard, I'd advise you to check the crawl errors under the health tab. This should be achieved on a very regular basis, since an unhealthy website sometimes appears as a non-functioning website and thereby overlooked by most search robots, including googlebot. Determine if your site has returned any URL errors on the final googlebot crawl. If so have them fixed. Craawl errors section usually mentions site errors, such as robot.txt error in case you have not uploaded a robot.txt file to your server already. Under the URL errors, you mainly discover the access denied, not found and not followed. To fix these errors, you could go to dashboard>Optimization>Remove URL> and develop a new URL removal request. Once submitted, you could go back to the crawl errors which you have rectified and mark them as fixed. Make sure to go to the crawl error page regularly to be sure that your website stays healthy. more info and Meta tags Another tool in the optimization tab may be the HTML improvements. This can inadvertently suggest any html improvements your website may require. This can are the Meta title tags, the description tags, and the keyword tags but not limited to them. It really is pretty basic and the improvements can be done by yourself in case you have a bit of html knowledge yourself, or you could have your website designer or developer take care of these to further improve your websites chances in the overall appear and feel for the googlebot. Though there are various other features included in the Google webmasters tools website that you could use to optimize it for se's, if you have started off with the basics, I am certain your website will remain healthy and may get you the traffic that you deserve. These are the very basics you need to be familiar with and practice in order for your website to stand a chance of showing up in search engines.Like it? Share it! More by this author |