several Ideas for Doubling Seminar Even morePosted by Simpson Serrano on May 14th, 2021 
"How do I have more visitors to attend my seminars?" may be the number 1 question among seminar leaders and promoters - aswell it must be. Even the rare few who sell out their events almost the moment they open registration are constantly researching to improve their marketing systems, so that they can offer more events, generate more revenue and lower their marketing costs.
Here are 7 suggestions to help you increase your seminar attendance - no matter where you are starting.
Commit to a process of continual improvement. Every time you offer an event, hold a debriefing session with yourself - as well as your team, in case you have one. Review what worked and ensure that these items are implemented next time you offer a meeting. Also analyze what didn't work, and try to pinpoint what contributed to the failures. Brainstorm about how you could take the failed concepts and tweak them for better performance next time around. Finally, identify what you'd like to try differently next time you promote your seminar. Opportunities to boost your marketing exist everywhere: design and copy on your own landing pages, sales pages, broadcast emails, autoresponder emails... the type and message of video used on your website, the content and delivery of one's preview teleseminars or webinar, the registration page, confirmation process, simple checkout, payment options, etc.
Document everything you do. Much of what you are doing to promote your events works. Make
到會 become section of your standard process for promoting an event. Documenting your steps will help you when campaigns or tools don't work. With 20/20 hindsight, we sometimes can gain clarity about why campaigns didn't work. Having a good record also allows us to test variables with confidence. For example, suppose you mailed a postcard to your list, but didn't generate any significant degree of registrations. You may conclude that direct mail fails for your list. However, per year later, you may be game to use direct mail again. By having detailed notes, you can review the offer, kind of message, when you mailed the postcard, the audience that have the postcard, etc., to recognize what you'll do differently with this particular campaign, rather than having to rely on memory.
Engage in two-step marketing. The chances of connecting with an person that gets the money, time and qualifications to attend your event at the precise time she is thinking about learning what you have to offer are quite slim. Instead of putting your entire efforts toward promoting your seminar, back up a step. Work to build your mailing list... and then promote your seminar to the list you're building. Offer a free resource that is linked to your event topic, and then extend a seminar invitation to all who request your resource.
Offer preview teleseminars or webinars. One objection that stops prospects from attending seminars is uncertainty about your teaching style or quality of content. Supplying a free preview event gives prospects a chance to become familiar with you as well as your content before they have to put money right down to attend your seminar.
Offer products. Prospects have many choices when it comes to participating in continuing education. You aren't competing only against other seminars. You're competing against other forms of education, including virtual events, home study courses, and books. By offering a virtual event or product, you'll be able to convert prospects who are not thinking about attending your seminars into paying customers. After they become familiarized together with your content via your products or virtual training, it may be simpler to sell them on attending a seminar.
Give a seat away with every purchase. If your goal is merely to put more people in seats, offer a free ticket with every seat that's purchased. If it's essential that you also make money on ticket sales, then test the impact of an organization registration ticket (for instance, offer a 20 percent discount on groups of three or more) or provide a second ticket for half-price for each and every ticket that is purchased.
Finally, review your seminar schedule. If you hold your seminar frequently, you may be spreading attendees too thin. Offering multiple sessions of a seminar generally escalates the final number of registrations; however, you'll receive fewer people at each event. To be able to get more people at a person seminar, you could be served by offering fewer events. Then, once you consistently sell out seminars at the higher number, look at expanding the number of sessions you offer again.
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