Craze of cricket among People

Posted by karan on May 14th, 2021

Corporates like Byju's led by Byju Raveendran, Oppo, Vivo, NISSAN, Uber, Pepsi, the Adani Group Headed by Gautam Adani, Ambani-led Reliance, Amongst Others, Are active contributors and Also Have had their fair share of investments and sponsorships at IPL and cricket

Cricket is not merely a religion but an economy in itself in India.

In 2019-2020, BCCI's yearly income was estimated to be over INR 3,730 crore (US5 million), such as INR 2,500 crore (US5 million) in the IPL and INR 950 crore (US9 million) from Deadly cricket series along with different countries.

Considering that the game's influence on popular sentiments and emotions attached with national pride, several brands such as Byju's headed by Byju Raveendran, Oppo, Vivo, NISSAN, Uber, Pepsi, the Adani Group led by Gautam Adani, Ambani-led Reliance, amongst others, have been connected to the sport, particularly the IPL.

Celebrities from different walks are associated with the game, while it is Bollywood stars, politicians or business tycoons and billionaires such as Adani, Ambani, Uday Kotak, cricket aficionados are abundant in India.

We have a list of the top 5 cricket enthusiasts from India Inc and their contributions to this sport:

Uday Kotak
One of the richest bankers in the world, Uday Kotak, the creator and CEO of Mahindra Kotak Bank, is an avid cricket fan. Although, he had other ambitions while growing up, Kotak desired to be a professional cricketer prior to a unfortunate incident led him to pursue business. 20-year-old Kotak was hit by a ball at the head when a fielder hauled it back to the stumps. A operation was later performed punctually.

At the latter half of September 2020, his lender -- Kotak Mahindra established MyTeamCards -- the Kotak Cricket variant range of credit and debit cards featuring striking team visuals of players, team logos, watermarks, and official team colours, which makes it a must-have for all enthusiastic lovers of the game since they cheer for their favourite team.

Vijay Shekhar Sharma
In 2010, Vijay Shekhar Sharma established a mobile and DTH recharging company -- Paytm that caught the digital generation's focus as an eCommerce market.

Based on Shankar Nath, senior vice president, Paytm,"That is a youthful generation, an online generation and we wanted to connect with them with scale and impact. The very best method to do this we decided was by investing in sports -- it's content in real-time, and there is a huge affinity with the younger generation"

Paytm partnered with all the cricket World Cup held in 2015. "The (Indian) group attained the semi-finals and we saw that we gained a lot of traction as a result," said Nath. The business has also tied up with IPL last season as a member sponsor and the official associate of Mumbai Indians.

Billionaire Mukesh Ambani and his wife purchased the team Mumbai Indians at 2008 for US1.9 million. That made the couple's hometown group the most expensive one in the Premier League, the largest franchise-based cricket tournament on the planet.

The Ambani family has ever been a lover of cricket. Mukesh's wife Nita is a frequent fixture on the racks at most of the matches and even strategises together with the group.

Among the richest men in the planet, Gautam Adani owns the Adani Group and has expanded his business ventures in many diverse domains. Just like other small business tycoons, both Ambani, Adani share a love of cricket.

The pavilion endings of this world's largest stadium are sponsored by the duo -- Adani, Ambani. Previously called Motera Stadium, it has a capacity of 1,32,000 audiences. Even though the south end of this pavilion was sponsored by Adani; Ambani,, sponsored the north end.

It is said that just like Ambani, Adani is also planning to get hold of his very own cricket team. In November 2020, the Adani Group and also RPSG emerged as front runners to own additional Indian Premier League (IPL) teams.

Oxigen garnered a lot of attention when it obtained Sachin Tendulkar as the brand ambassador. Pramod Saxena, founder and chairman of Oxigen Services India, says,"Sports associate, especially cricket in India, gets the highest reach. When you associate with cricket, your odds of connecting with a high number of individuals exist in all age classes."

That's why Oxigen is a host of this South African cricket group. "They have a heavy engagement in India -- that this bilateral series is going to be followed with the T20 World Cup next year," clarifies Saxena.

By the year 2022, IPL will develop into a 10-team affair as BCCI has made a determination to auction 2 new groups -- Ahmedabad and Hyderabad throughout the final phase of the occasion.