Don't Waste Time Searching, Read All About Search Engine Optimization HerePosted by Simmons Peterson on May 14th, 2021 digital marketing company Search engine optimization is something that every website owner, small business owner and blogger should know about. It is a technique that helps search engine spiders find you quickly on the Internet. Using the advice written in this article will help you on the road to success on the Internet. When writing an SEO article for your website make sure that your chosen keyword appears in the opening and closing paragraphs, but do not fill the article with the keyword. A search engine will see an article with a ridiculously high keyword density as spam and the article will be useless for improving your website's search engine rank. Keep your content updated. If a reader logs onto your site and reads about offers that are expired or information that is outdated, they will likely back right out of your site. Take the time to update your content quite often to keep it as fresh and up to date as possible to keep readers engaged. To increase the traffic to your Internet marketing website, take into consideration the keywords that your customers are using to search for your product or content. Using a keyword analysis service can pinpoint the most likely keywords that potential customers are using. Adding the right keywords to your content or product description will result in more traffic. There are many tools you can use online to check keyword density. Keep in mind that search engines may change their own format and algorithms so keep your keyword checkers up-to-date and research which way the current search engine trend is going. You do not want to make the mistake of choosing keyword tools that are not current. Stay away from JavaScript when writing your pages. The engines will pretty much ignore what you place in scripts and the content will not be indexed. If you feel you must use some JavaScript make sure that the majority of your content is not included or the work you put into it will be for naught. It is important to have a good knowledge of Search Engine Optimization when you are setting up your site. You need to know what keywords to choose and what the spiders seek out. A professional may be needed during the initial set up for the site in order to see the most success possible. Writing unique content is an overlooked SEO strategy. The Internet is filled with free information. The best way for your information to get attention is by using information that is either very specific or not widely published. This will give your site a competitive edge over those using stale and widely published information. The first rule of Search Engine Optimization is acknowledging that everything is not equal in search engine returns! Legitimate education sites, sites with an ".edu" extension receive higher ranking in search engine returns that do ".com" or ".org" sites. This is because these sites exist, in theory at least, solely for the purpose of providing relevant and objective information. If you have content that is of the highest quality, you will surely attract more people and get more attention from the search engines. Content that is just a keyword packed rehash of old news is not desirable to anyone. If your content is poor, the only way it will get any attention is if you fill it with manually built links, and that's extremely time-consuming. With millions of sites out there, you cannot afford to wait for the major search engines to seek you out. Take a proactive approach by registering your site with all of them - Google, Bing, Yahoo, and any others that you come across. Waiting for recognition is unlikely to deliver the site traffic that you hope to generate from your efforts. Use a lot of keywords in the file names and URLs that you use. Make sure not to use too many hyphens because it will look like it is leading to a spam site and people will not be too sure about whether or not they want to take a chance and click on it. When it comes to alerting search engines about new content on your site, a pinging service can be your best friend. Many of the larger blogging engines like Wordpress offer regular pinging notifications as part of a paid or premium hosting service. You can also use services like Ping-O-Matic to manually notify search engine crawlers of new content. If you plan on using search engine optimization to boost your traffic, a great tip is to name the images on your site. The reason for this is because typically, people notice images before words. Since people can't key in images to search for in a search engine, you should name your images. If you are looking for immediate search engine optimization results but are not quite sure how to proceed, a SEO consulting firm might be the answer you need. However, you should first get references and research into whether the firm has successfully delivered results in the past. The reason for this is that there are a lot of firms will try to artificially boost your rank by purchasing many meaningless links that do not generate traffic. Search engines not only frown upon this practice but will also penalize your website for it! Make sure you are not paying for something that will ultimately hurt you. If you are a business thinking about hiring an outside SEO company, make sure that you vet them well. You will want to know what methods the company uses to get your site to rank high because there are SEO services that use tactics that major search engines frown upon. If the company practices what is known as Black Hat SEO, it can get your website removed from the indexes of Google and others. As stated above, search engine optimization is a term to be very familiar with while working on the Internet. Using the tips and techniques above will put you ahead of the curve and give your website, blog or Internet business the exposure that it deserves. Keeping search engines in mind is a positive way to drive traffic to your site.Like it? Share it! More by this author |