GroupM pledges investment in Black-owned and diverse media, plus Chipotle hikes wages: Tuesday Wake-Up CallPosted by Berman McIntyre on May 16th, 2021 Welcome to Ad Age?s Wake-Up Call, our day to day roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for the Wake-Up Call newsletters. The 2% Solution WPP media agency GroupM is pledging 2% of its annual media spend to Black-owned along with other diverse media, and is contacting its clients to do the same. ?While GroupM is planning these investments now, the target is to start these activations in the next 12 to 18 months,? writes Ad Age?s Jeanine Poggi. The agency can be developing an impact fund to support Black content creators and distributors. The news comes a week after IPG announced a 5% investment in Black-owned media, and two months after Weather Channel and production company owner Byron Allen threatened legal action if agencies and brands didn?t shift at the very least 2% of spend to Black-owned media. Guacamole is still extra Amid a sales boom, fast food chains are hiking wages so that they can lure pandemic-shy workers back to service jobs. Chipotle, which is looking to hire 20,000 people, announced its average wage will rise to each hour by the end of June, NBC reports. If that number looks familiar, it?s because progressives have already been clamoring for a minimum wage for a long time. But Chipotle is lifting its average wage, not its minimum, so some positions will still make less than an hour. Still, the business is instituting 0 referral bonuses and accelerating its advancement structure so lower-level employees could reach to a restaurateur position in three-and-a-half years. At a salary of around 0,000, it?s the highest-paid degree of general manager at the company. Chipotle can be competing for workers with benefits rarely observed in low-wage service positions, like mental coverage of health, 401(k)s and education assistance. Split decision Shares of The Trade Desk fell sharply on Monday following the ad tech company announced a 10-1 stock split. Despite beating revenue estimates, ?the stock's performance reflects a wider worry among investors over whether publishers will accept The Trade Desk's advertiser identity replacement, and low opt-in rates from other identifying methods including Apple's Identifier for Advertisers,? writes Ad Age?s Mike Juang. Since other third-party identifiers have fallen short of expectations, investors worry exactly the same will befall The Trade Desk?s offering, dubbed Unified ID 2.0, which runs on the single login tied to an email address. Because the TV industry looks cautiously to a post-COVID world, how will the 2021 ad haggle reflect the calls for change which were building for the past year? Join ad sales leaders, marketers and media buyers to go over hawaii of the upfront marketplace at Ad Age In-Depth: TV Pivot on May 24 and 25. RSVP at AdAge.com/TVPivot Take two Cond� Nast announced a fresh editor-in-chief for Teen Vogue?again. Versha Sharma joins from Group Nine?s 해외선물증거금 , where she was managing editor. The appointment comes significantly less than two months after the last EIC, Alexi McCammond, resigned before her official start date after old, racist tweets resurfaced. Though McCammond had apologized previously and did so again, it had been a bad search for the publication, which made a name for itself recently for sharp political commentary delivered through a progressive, modern lens. Unlike many fashion and beauty titles, it tackled issues of race, class, economics and gender head-on. The visit a new EIC with the proper outlook and experience to keep that work has proved difficult for Cond�, which has been dealing with its own internal scandals, and enjoys little advantage of the doubt from diehard fans of Teen Vogue. Just briefly Oops, all problems: The hackers in charge of shutting down the biggest pipeline on the East Coast are sorry. Kind of. Ransomware group DarkSide released a statement that it is ?apolitical? and didn?t want to cause ?problems for society,? CNBC reports. These were just looking to earn money, they say, and will execute a better job of vetting targets to any extent further. DarkSide even has its ethics code that marks hospitals, schools, nonprofits and government agencies as off-limits. These are some of the most popular targets for other hacking groups, because of the chaos and destruction shutting down essential services could cause (and driving up ransom payments). All that glitters: NBC won?t air the Golden Globes next year, after recent revelations that the Hollywood Foreign Press Association, which chooses the winners, has no Black members in its ranks, and amid allegations that winners can be purchased. While the HFPA has presented an overhaul plan, industry observers say it?s too small and too slow. You'd me at ?Hey guys?: The most used greeting on YouTube videos is ?Hey guys,? beating out stalwarts like ?What?s up? (tops in fitness videos) and ?Ladies and gentlemen? (#1 in tech). The male-centered greeting has dominated for a decade and shows no signs of losing steam, easily eclipsing additional options in beauty, DIY, cooking and gaming. Whatever happened to ?Greetings, and well met?? That does it for today?s Wake-Up Call. Thanks for reading and hopefully you're all staying safe and well. For more industry news and insight, follow us on Twitter: @adage. From CMO Technique to the Ad Age Datacenter Weekly, we?ve got newsletters galore. See all of them here. Subscribers make the difference. Individual, group and corporate subscriptions can be found?including usage of our Ad Age Datacenter. Find options at AdAge.com/membership. I-Hsien Sherwood may be the associate creativity editor at Ad AgeLike it? Share it! More by this author |