When to redesign your business website?

Posted by george on May 17th, 2021

In the world increasingly relying on digital technologies, your website has to be your best sales person. It must articulate everything about your company and market your products and services creatively. It should be able to attract prospects and respond to the queries they have about your business. And this is why more and more organizations are investing in Saskatoon web design.

Just like you appraise and upskill your sales people year after year, your website also needs performance analysis and updates to ensure that it successfully pulls visitors’ attention and enables conversions. 

To help you envision your web portal redesign effectively, a Saskatoon web design company enlists the following web redesign goals and the ways to achieve them:

Rebranding your website

It is important for any business web portal to have consistency in looks and feel of all its sections. If someone clicks on the link to your home page and is routed to a page that looks very different from what they had expected, they may worry that it is a malicious website.

Even minor inconsistencies like having multiple navigation menus can annoy visitors. Discrepancies in design are common on websites that have several administrators or have merged various microsites on a single platform. 

If your website has expanded with content in the past few years, it is advisable to review and deploy new branding strategies and styles to give the portal a unified design. That may involve changes in colors, images, fonts, button styles and many other elements.

 Driving more traffic to the website

It does not matter how well a website is designed unless people actually land upon it and stay on it for some time. To pull traffic to your website you must optimize it for search.  A good way to accomplish this is to make blogging an intrinsic part of your digital marketing plan. Business websites that have frequently updated blog sections have over 400% chance of getting top rankings in search engine results.

While formulating your SEO blog strategy, it is essential to give time to keyword research to discover the actual words and phrases that netizens use in their search engine queries for your industry. You must then ensure that such terms are used in your blog titles, body copy, meta descriptions and URLs.

 Converting more of visitors into leads

To drive more traffic to your website and convert most of those visitors into leads, you need to focus on multiple elements of digital marketing – these include SEO, social media marketing and web design.

With no more than 10 minutes to consume content in their targeted online searches, most people would rather peruse something that is attractively designed than something that’s banal. However, the story is not just about actually consuming some content. If your website is poorly designed, at least 38% people will actually leave your portal altogether. That can be a huge loss of leads.

Therefore even if web design is not your forte, you cannot afford to ignore it. Learn and follow web design principles, or hire an experienced Saskatoon web design agency to get the job done.

Optimizing the website for mobile visitors

Over 60% of organic online searches in 2020 were made on smartphones. Since mobile devices are so popular in the digital age, Google has built its experiences around it – when you search for something in it, you will see mobile-friendly results first. This implies you must ensure that your business website is always optimized for both desktop and mobiles.

 Do you need to revamp your website?

Website redesign involves time, efforts, and money. However, it is certainly critical for you success in the virtual world. When you align it with your general business strategy, a website redesign will help you improve your search rankings, conversion rate, and address the requirements of your customer and leads.

Author Bio: Luminary Software is a leading Saskatoon web design company that creates unique designs for business websites with a focus on user-interface and experience. To know more about the organization and get a quote for your website, visit https://luminary.software/about