Successful Technology White Paper Syndication

Posted by tedmark on September 22nd, 2015

In today’s technology oriented environment companies do their best to promote their products or their services in the online environment. At present there is an increased focus on white papers and technology white paper promotion. These are informal documents that are meant to promote or emphasize essential features of a solution, product or service. We are not wrong to say that white papers are marketing tools designed to convince potential customers to learn more about a certain product, service or technology. If you do not have a clear understanding of how white papers work you should go online to learn more about technology white paper syndication.

It is almost impossible to sell a product, service or technology without a proper marketing strategy. Nowadays customers need to be persuaded to buy a product or service and this is why numerous organizations have started to invest in technology white paper promotion. The main purpose of white papers is to act as marketing tools, regardless of the information they provide to users. Organizations that would like to promote a particular product, service, technology or methodology in order to influence the decisions of its potential customers should start using white papers.

 White papers are commonly used as business to business marketing tools, acting as a link between the manufacturer and the wholesaler or the wholesaler and the retailer. This document is meant to inform and persuade, convincing the target audience that the advertised product or service is superior and worth the investment. Those of you who are determined to make use of technology white paper promotion should become familiar with the three main types of white papers: backgrounders, numbered lists and problem/solution white papers. The first type of document is an explanation of the technical features of a particular product or service; numbered lists are meant to highlight essential aspects regarding an offering while problem/solution papers provide an improved solution to a problem or technical challenge.

Moving on, technology white paper syndication is quite common these days, as it makes web feeds available from a site and it provides an update regarding the recently added content of the website. Syndication is a popular way of adding depth and immediacy of information to the pages of the receiving site, thus making it attractive to users. As far as the transmitting site is concerned, he is the one driving exposure across various platforms thus generating new traffic for the transmitting site.

You will be pleased to discover that technology white paper syndication in the online environment is easy and relatively cheap. Content syndication has become one of the most popular link building strategies. Web syndication is an art and you have to invest precious time so that you achieve your objectives. If you have succeeded to write a white paper that is worthy of attention the next thing you will have to do is to distribute it. You can do this with the help of white paper syndication and enjoy all the advantages it brings.

Would you like to learn more about technology white paper promotion? If this is the case you have come to the right place. It is our pleasure to put at your disposal useful information about technology white paper syndication.