Technology white paper syndication

Posted by tedmark on September 22nd, 2015

It is important to get the most out of technology publications and the good news is that technology white paper promotion makes everything easier; content has more power, draws users' attention and has a positive impact over companies. There are actually many benefits that technology white paper syndication provides and marketers have the opportunity of investing powerful resources in their programs and campaigns with just one white paper or several. These papers can be used in different sale stages and can be of high use as marketing tools in the same time.

The truth is that there are many white papers that don't even achieve their potential and it is a shame, as all the work is not appreciated and not seen by users. However, by investing in technology white paper promotion, you will witness the contrary scenario. Just to name a few of the plus sides of technology white paper syndication, white papers will have more influence and their performance levels increase and better relationships are built with industry specialists. Within white papers can be included links to the website, thus gaining more visits and more potential customers.

Technology white paper syndication services give the chance of posting white papers with the overall idea in mind of getting a more powerful impact. It happens in many occasions for these white papers to be avoided and left behind, when they could be better integrated and actually taken into consideration. Those who eventually go through white papers are prone to show their colleagues and even passed on papers to their supervisors. If more people read the paper, the higher chances of getting a deal sealed. Even studies have shown how white papers played an important role in the buying decision process.

Considering technology white paper promotion is accessible nowadays, it would be a shame not to take advantage of what is offered. Before starting the actual promoting process, it is essential to have clear objectives in mind. Think of the target audience, their background, age, field of activity and such. Afterwards, the objective of the white paper is to inform or educate? Are there any experts that will appear in the research paper and how about your competitors? Deciding who writes the white paper is essential as well; if you have a copywriter or you are planning on outsourcing.

The decision towards technology white paper syndication should be taken with a lot of consideration in mind and you have to examine several aspects, including support, analysis, how is the white paper integrated afterwards in various channels and see how specialised the vendor is and if he/she knows about the industry you are activating in and what type of readers you are dealing with. You can discuss all these details before signing the contract and starting collaboration, just to make sure you are taking the right decision and your white papers will have the impact desired.

Are you looking into technology white paper promotion? You can start by viewing these specialised communities in technology white paper syndication and get started.