Reprint articles hijacked by text link ads - Great for authors!Posted by Nick Niesen on October 27th, 2010 We all know that online publishers earn revenue from our free reprint articles. They place pay-per-click ads on the web page that contains the article, and the advertiser pays them whenever someone clicks on the ad. Most use programs like Google AdSense which automatically identify the subject of the article and deliver an ad related to that subject. But did you know that publishers can do a similar thing within the article itself? They can turn any word within your article into an ad! They use programs like TextLinkAds to turn select target keywords into hyperlinks to the advertiser?s website. When a reader clicks on a link, the advertiser?s website opens within the same window. In other words, the page is ?hijacked? and your article disappears! Gasp! As authors, we spend a lot of time planning and writing content designed to hold the reader?s attention. Surely we should condemn anything which hijacks our audience? The answer to that question is most definitely, ?NO!? As a heavy Internet user, I?m personally not a fan of text link ads. However, as an author of free reprint articles, I think they?re great. Before I explain why, though, let?s cover off a few basics... Text link ads ? some FAQs Like every other form of advertising, text link ads have their detractors. The most common questions asked are: Q: How can I tell if it?s a text link ad? Q: Are they ethical? Q: Are they bad for the Web? Q: Are they effective for advertisers? Q: Will they become more popular? Q: Can I stop it happening to my reprint article? Conclusion - Are any of these questions really important to article submission authors? In my humble opinion, the answer, once again, is ?No!? As authors of reprint articles, we love the Google AdSense arrangement because it creates a demand for quality content. The more high quality articles a publisher reprints, the higher their site rank, the greater their traffic, and the more they earn from the pay-per-click ads on their site. As a result, our article submissions get widely published and we build brand awareness, credibility, authority, referral traffic, and ? of course ? link popularity (i.e. increased rank). Text link ads are no different. Like Google ads, they encourage the publisher to acquire more high quality content. It?s as simple as that. ?But my article is hijacked! What if the reader doesn?t return?? There?s no denying we?d prefer to keep our reader. But most readers know where the ?Back? button is, so if your article is good enough, they?ll be sure to click it. And if they don?t, well at least you?ve got the permanent link back to your site in the byline of your article. And after all, that?s one of the big benefits of article submission, isn?t it? Anyway, enough talk. Let?s see how it all unfolds. Happy hijacking! Like it? Share it!More by this author |