Marketing Attribution Software Market Size, Business Revenue Forecast

Posted by kelvindbmr on May 18th, 2021

Marketing attribution software market is expected to witness market growth at a rate of 24.2% in the forecast period of 2021 to 2028.

Major Market Competitors/Players: Global Marketing Attribution Software Market

Few of the major competitors currently working in marketing attribution software market are Google, SAP SE, Visual IQ – A Nielsen Company, The Nielsen Company (US), LLC., Oracle, Rockerbox, Inc., Neustar, Inc., Engagio Inc., LeadsRx, LeanData Inc., Singular, WIZALY, OptiMine, Merkle Inc., Fospha., and  The Nielsen Company (US), LLC.

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Marketing attribution software can be defined as the software which is being used to determine or analyse that how events or action during pre-sales, sales & post sales are contributing towards the success of marketing & sales team. This basically helps the marketer to analyse or calculate the ROI, estimating how effective & efficient their actions are in the whole marketing process of a product or a service done by the marketing & sales team.

Segmentation: Global Marketing Attribution Software Market

•          By Component (Solution, Services)
•          By Attribution Type (Single-Source Attribution, Multi-Source Attribution, Probabilistic Or Algorithmic Attribution)
•          By Deployment Type (On-Premises, Cloud)
•          By Organization Size (Small and Medium-Sized Enterprises, Large Enterprises)
•          By Vertical (Retail, FMCG and Consumer Packaged Goods, Computing Products and Consumer Electronics, Telecom and IT, Banking, Financial Services and Insurance, Media and Entertainment, Healthcare, Travel and Hospitality, Others)

Competitive Analysis: Global Marketing Attribution Software Market

Global marketing attribution software market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of marketing attribution software market for global, Europe, North America, Asia Pacific and South America.

Market Drivers:

•          Increasing need to determine & optimally utilize the marketing expenditure due to heavy money spend on marketing in last 4-5 years
•          Rising need of tracking of the targeted customer behaviour at pre, point & post sales process

Market Restraints:

•          There is always a scepticism thought of data security or data theft of the user
•          Lack of skilled marketing personnel who can perform analytics & interpretation on the data from multiple sources of the targeted customer