Tonic Water Market - Growth, Trends, Covid-19 Impact, And Forecasts (2021 - 2027

Posted by Renewable Chemicals on May 19th, 2021

The global tonic water market is expected to grow significantly between 2018 and 2023, due to growing consumption of tasty carbonated drinks induced with medicinal values. Tonic water or Indian tonic water is a carbonated soft drink with quinine dissolved in it. Tonic water is gaining huge demand among consumers, owing to the increasing demand for drink mixers and bitter taste of tonic water due to the addition of quinine.

Tonic water was originally used for its preventive and curing qualities towards malaria. Quinine is an alkaloid derived from the bark of the cinchona tree. The quinine content in tonic water is also considered to provide relief from leg cramps. However, most tonic water today contains less quinine as compared to pharmaceutical products and is sweetened to cut the strong bitter taste, therefore, tonic water is consumed mainly for its flavour. The other drivers include the use of tonic water in cocktails as a drink mixer as well as for quenching thirst with bitter flavoured taste. Moreover, tonic water is attracting eye balls of the youth and youngsters owing to its glowing effect under UV rays. Quinine is sensitive to ultra violet rays due to which tonic water appears to be fluorescent when brought under direct sunlight. The market is growing at a steady rate due to its application in cocktail preparation as well as medicinal values and is expected that tonic water manufacturers will develop more product flavourings in the forecast period.

Segmentation

The global tonic water market has been segmented into type, packaging type, distribution channel, and region.

The market based on type, has been segmented into flavoured, and non-flavoured.

The market has been segmented by packaging type into bottles, and cans.

The market has been segmented by distribution channel into store based, and non-store based.

The market has been segmented, by region, into North America, Europe, Asia-Pacific, and rest of the world. The tonic water market in the North America has further been segmented into US, Canada and Mexico.

The European tonic water market has been segmented into Germany, France, UK, Italy, Spain, and rest of Europe. 

The tonic water industry in Asia-Pacific has been segmented into China, India, Japan, Australia & New Zealand, and rest of Asia-Pacific. The tonic water market in the Rest of World has been segmented into South America, the Middle East, and Africa.

Key players

Fever-Tree (UK), Dr Pepper Snapple Group (US), SodaStream International Ltd. (Israel), A.S. Watson Group (China), Fentimans (UK), Seagram Company Ltd. (Canada), White Rock Beverages (US), Hansen Beverage Company, Inc. (US), Stirrings (US), and East Imperial (New Zealand) are some of the key players in the global tonic water market.