How Credit Unions Can Use Technology to Empower Their Marketing
Posted by Colleen Cormier on May 19th, 2021
Credit unions are in a unique and often disadvantageous position where they need to work hard to compete with national or regional banks. As such, it’s more important now than ever for credit unions to use the ever-expanding realm of technology to their advantage.
The most effective advertising campaigns today are digital. If your credit union is only advertising in local papers or on local television channels, you’re already at a disadvantage compared to other banks and credit unions. To keep your current members happy and entice new members to join, it’s essential to focus on digital advertising campaigns.
Creating an Effective Digital Marketing Strategy
It’s not enough to just have digital marketing campaigns. Too many businesses waste thousands on ineffective campaigns that aren’t targeted to the right consumers or reaching enough people. When creating your digital marketing approach, keep these tips in mind.
Make Your Website User-Friendly
A successful digital advertising campaign will drive traffic to your website. However, this could all be for nothing if potential members cannot easily navigate it! If needed, revamp your website to make it easy for members to understand how to take basic actions, including applying for a loan, becoming a member, or learning about different account types.
Your credit union’s approach to digital marketing needs to be strategic to work. Know who exactly you’re targeting, what online platforms they’re most likely to use, and the exact message you’d like to convey to entice members to click.
About the Author
On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former credit union employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide financial institutions looking to chart a new course or navigating their current path.
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About the AuthorColleen Cormier
Joined: January 12th, 2020
Articles Posted: 11
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