How To Work With Creative PartnershipsPosted by Frantzen Bredahl on May 19th, 2021 Creative Partners is a creative collaboration to offer a professional non-profit fundraising for Chicago non-profit arts groups. Launched in January 2021, Creative Partners serves national acclaimed performing arts groups, enabling each organization to prioritize the artist whose programs drive their development and produce the financial resources necessary to create new works of art. These groups have joined forces to bring you a variety of artistic experiences to celebrate the life and artistry of luminaries such as Frank Sinatra, Ava Gardner, Bruce Springsteen, and much more. This program is also a strategic partner in teaching young people about the importance of funding for artistic endeavors. Artists are supported through Creative Partnership programs based on a mission to build creative partnerships and encourage artists to develop their careers. There are currently more than 150 participating creative partners in over fifty countries. Creative Partnership programs use rigorous fundraisers that highlight the artistic community as beneficiaries. Participating companies benefit from these programs by sharing in the revenues and promoting the artists in their communities through promotions and marketing. These programs support the creative artists and non-profit organizations with the skills and creativity they need to grow their businesses. Through this experience, creative partners gain the skills they need to develop and market future projects. agency begins with an investment from a company or organization. Once invested, creative partners share in the revenue shared with the company, but in most cases invest in a portion of the project, depending on what terms are agreed upon. The partnership provides artistic direction, management, and artistic production. Creative partners also provide key marketing and promotional support. They may serve as co-chairs, consultants, members of creative teams, or even artists themselves. The most valuable creative services offered by partners come from the creatives themselves. Many times, they find what is missing in their lives or what they need to grow and expand but have no idea how to do so. With the help of their creative partners, they become aware of what skills and talents they possess and what areas they wish to improve upon, as well as what resources are available to them to use to fulfill their creative goals. Through collaboration and exchange of information, creatives are able to share helpful feedback regarding the creative services they have provided. Creativity is not a one-time opportunity. Partnerships must be ongoing for a business to continue growing and becoming successful. Therefore, creative partners work together in a long-term strategic partnership to maximize the effects of the partnership while building mutual loyalty and appreciation for each other's talents and value. The benefits of working with a great creative partner are that it helps you get your message across in a way that can't be done alone. Another great benefit is the exposure your business will receive through the creative efforts of your creative partners. This exposure can be invaluable when trying to promote or advertise your business. You also want to consider the fact that great creative partners will go out of their way to support your artistic endeavours. Long-term partnerships are important for businesses looking to compete in today's marketplace because they provide long-term financial security as well as the potential for more business from other creative minds. It is important to realize that one partner cannot replace the other. Therefore, a great partnership should not be entered into with the hope that one partner can take-over and run the creative shop all by themselves. As long as the partnership agreement contains the terms and conditions of both parties then both partners will do their best to carry out the vision and mission of the company. The long-term goal is for both partners to work together completely and efficiently, thereby contributing to the company's overall production. When entering into creative partnership agreements, it is important to look out for these key issues to protect your creative interests. For example, you and your partner should be aware that you will need to bear the costs of marketing and promoting the business. This cost should be written out and agreed upon in the partnership agreement, as it may prove costly if either one of you backs out of the deal midway. Another issue that should be considered before signing any agreement is to make sure there isn't another creative firm that could take your ideas and turn them into a billion dollar commercial enterprise. Keep agency in mind and you will find that working with creative partners is the best way forward in regards to business development.Like it? Share it! More by this author |