Effective EMAIL PROMOTIONS in Dental MarketingPosted by Rees Bullock on May 20th, 2021 Have you ever labored over a significant marketing email, and then get little to no response for your effort? You're not alone. This article will help you create email campaigns that are effective and successful. Subject Lines This is probably the single most important piece to a successful campaign.The reason is that it's the first thing people will dsicover and read before they open the actual email. In fact, the topic line often determines if your recipients even open your email. The following statistic is based on MailChimp's report of over 40 million emails sent out: Best Open Rates (60%-87%) [COMPANYNAME] Sales & Marketing Newsletter Eye on the [COMPANYNAME] Update [COMPANYNAME] Staff Shirts & Photos [COMPANYNAME] News Bulletin! [COMPANYNAME] Newsletter - February 2006 [COMPANYNAME] Newsletter - January 2006 [ *|FNAME|* *|LNAME|* ] [COMPANYNAME] and [COMPANYNAME] Invites You! Happy Holidays from [COMPANYNAME] ATTENTION [COMPANYNAME] Staff! ATTENTION [COMPANYNAME] West Staff!! Invitation from [COMPANYNAME] [COMPANYNAME] Jan/Feb 2006 Newsletter Website news - Issue 3 Upcoming Events at [COMPANYNAME] [COMPANYNAME] Councils: Letter of Interest [COMPANYNAME] Coffee Exchange We're Throwing a Party October 2007 Newsletter [COMPANYNAME]: 02.10.06 [COMPANYNAME] Racing Newsletter Worst Open Rates (1%-14%) Last Minute Gift - WE'VE The Answer Valentines - Shop Early & Save 10% Provide a Gift Certificate this Holiday ROMANTIC DAYS CELEBRATION Salon and Spa Specials! Gift Certificates - Easy & Elegant Giving - Let Them Choose Need More Advertising Value From Your Marketing Partner? [COMPANYNAME] Pioneers in Banana Technology [COMPANYNAME] Moves You Home for the holiday season Renewal Technology Company Works together with [COMPANYNAME] on Bananas Efforts [COMPANYNAME] Update - A listing of Security and Emergency Preparedness News Now Offering Banana Services! It's still summer in Tahoe! [COMPANYNAME] endorses [COMPANYNAME] as successor [COMPANYNAME] Holiday Sales Event The Future of International Trade [COMPANYNAME] for your next dream home. True automation of your Banana Research [COMPANYNAME] Resort - Spring into May Savings You Asked For More... On the "best" list, you'll notice the subject lines are pretty straightforward. They're not very "salesy" or "pushy" at all. On the "worst" list, however, notice how the subject lines read like headlines from advertisements you'd see in the Sunday paper. A lot of people get so much junk mail that anything that even hints of spam gets thrown away immediately. Also the "best" side seems more personable as opposed the "worst" side. read more With regards to viewing an email, most people will read them in their preview panel. This is why most emails are designed to be no wider than 600 pixels. Each email program has different viewing panels. Mozilla Thunderbird's preview panel is horizontal. Outlook 2003 is vertical. AOL's preview panel is tiny: So when it comes to designing, we have to design for the preview panel. Below are a few tips: Your design should not exceed 600 pixels wide. Your most important content should "peek" out the side of the preview pane. Keep carefully the call to action above the scroll. Left-align your logo. We don't want that to be hidden behind the preview pane somewhere. Our logo gives us credibility. Images An increasing number of email programs are turning the images off in their preview panels. It's a "privacy protection" issue. Whenever we design email campaigns, we always assume that images will be turned off. Therefore, here are some tips for applying images: ? Include alt-text to images. Most programs allow alt-text for his or her image descriptions. For example, if we've a register button that is clearly a graphic and images are switched off, the words "Register button" can look where the image should be so the reader knows that this is a register button. Do not work with a graphic for important information. Always utilize text. Do not have more graphics than text. Opening Emails The following stats derive from MailChimp's report of when people open emails: Nearly 1/3 will open within the first hour of sending The majority (53%) will open within 6 hours 78% will open within 1 day Within 1 week, 95% will open Within 30 days, all will have opened it Registration Forms The common B-to-B registration form online gets under a 10% conversion rate. Basically, 90% or even more of the prospects who click to a registration form will click away rather than filling it out. One particular reason is that the proper execution takes too long to fill out. Typically a form should not take more than 1 to 2 2 minutes to complete. Keep it simple with the minimal information you can aquire away with. A great choice is to design a registration template that is more appealing and user-friendly. And when possible, include the registration form in the e-mail, with minimal info required. A/B Testing E-mail is well-regarded in the marketing world because of its low cost, ease of use, and exceptional measurability. But e-mail marketing also possesses another, often-overlooked strength. If you know how, e-mail makes it easier to make sure your campaigns are successful and well received nearly every time. What's the secret? Testing. Although marketers who test clearly achieve greater results than their counterparts who don't, only about 40% undertake this surprisingly quick and simple tactic, in accordance with a JupiterResearch survey greater than 600 e-mail marketers. Within their report, "Effective E-mail Marketing," JupiterResearch discovered that marketers using testing were almost twice as likely to attain conversion rates of 3% or better. They also achieved a 68% improvement in return over non-testers. What can we test? Landing pages Subject lines HTML vs. text Personalization with name Long vs. short copy Offers Look and feel Days of the week Time of day How do you test? Split the list. Divide the list into two or more groups (preferably into 50 to 100 each) and change one characteristic (e.g., subject line) for each group. Let's assume that we divide our groups randomly so that each represents an accurate cross-section of our overall recipient base, and everything else about our message remains exactly the same, our results should clearly reveal the best-performing characteristic.Like it? Share it! More by this author |