After a period of accumulation and careful planning and design

Posted by The hight qulity airless pump bottle wholesaler on May 21st, 2021

Only a clear understanding of the preferences and consumption characteristics of target consumers and consumer groups can make consumers feel good and close to the product. Therefore, product positioning is also very important. Therefore, a product should pay attention to brand positioning at the beginning China airless cosmetic bottles of its listing.

Therefore, when designing, we should carefully analyze and study the relationship between the performance characteristics and grades of the product to design the product grade and the packaging grade to be consistent. Only products produced in certain places can be used, and local characteristics must be highlighted.An effective high-end cosmetics packaging design is like a speechless salesman, pushing the product into the consumer's mind, that is, the consumer's subconscious. Do not use people's taboo colors, but use more people's favorite colors. No matter how big the brand is, consumers will still not buy.

After a period of accumulation and careful planning and design, ordinary brands will soon become well-known brands. The image color is always used regularly to achieve the purpose of clarifying the product and making it easy for consumers to remember. This standard font design and image color are one of the main expressions of brand design. Lifestyle orientation: Different cultural backgrounds, different age levels, and different occupational characteristics have caused different people to have different lifestyles, different consumer psychology, consumer characteristics and consumer concepts, and different people have different aesthetics. Product feature positioning: Comparing products of the same kind will inevitably have differences, then take this difference as a feature.

Product positioning can highlight the characteristics, performance, advantages, use, efficacy, and grade of this product, which is the selling point of the product itself. Some product design expressions are not clear, and consumers are difficult to identify. Therefore, designers should fully consider the physiological characteristics of consumers when designing such product packaging. Product function positioning: It is to clearly tell consumers the efficacy and function of the product, so that consumers can purchase it. When designing, it is necessary to analyze and study the preferences and taboos of local consumers. As a packaging design, we must first understand the society, understand the company, understand the product, understand the market, understand the consumer, and have a superb ability to control colors, graphics and text, analyze according to the information we have, and make accurate packaging. For example, the packaging design of daily necessities is obviously different from the design of gift packaging, and the daily necessities themselves and the gifts themselves also have different grades. Brand positioning Any product has its own brand, and I hope that its brand has a high reputation. Graphics that highlight the brand: Packaging design generally designs the brand graphics of the product, and the brand graphics are also content that conforms to the product concept. Three, consumer positioning The goal of the product is the consumer, and the packaging design is to put a beautiful and suitable coat on the product.

In short, the packaging design of high-end makeup cosmetics should be proficient in the above knowledge and be able to comprehensively utilize and flexibly use them, and use their own ingenuity to design excellent high-end makeup cosmetics packaging. The design is consistent with the outside and inside. Some origins produce high-quality products, so it is generally necessary to highlight the characteristics of the origin, because the origin becomes the guarantee of quality. The consumer group is very complex, so many factors should be considered. Positioning of physiological characteristics: Because consumers have different physiological characteristics, they have different needs for products. The graphics should also have appropriate colors, and be harmonious with the image color, to jointly play a publicity and vivid effect. Once it becomes a well-known brand, it will bring huge benefits and good reputation to the enterprise. Brand positioning generally considers three factors: The graphics image can be selected from tools like graphics or abstract graphics, and its connotation must be consistent with the brand. This method must be recognized by everyone with a relatively high reputation.

Standards and attitudes toward life, fashion, culture, etc. Product origin positioning: different origins have different product quality. Therefore, packaging designers must fully consider these factors when designing packaging in order to design in a targeted manner. The secret to making consumption unforgettable is to find things that can attract consumers' instincts. Now with the development of the market economy, if you want to occupy a certain market share in the fierce market competition, so that consumers can recognize it at a glance among many brands, and are willing to buy products, you must highlight your brand image. Product grade positioning: According to the product's own functional characteristics and different target audiences, each product has a different grade, so the packaging design of the product is also different accordingly. Therefore, only those products with clear packaging design expressions are easy to sell. Design positioning. Highlight the font image of the brand: Products should generally have a standard font image design for the brand to clearly highlight the personality of the brand. Highlight the image color of the product: a clear color can give people a strong visual impact, so first of all, you must select several unique fixed colors that conform to your product concept as color combinations to become the image color of the product. Because of the wide variety of products, each product has its own unique place, so when designing the product packaging, we must consider many aspects.

For example, color is a relatively sensitive design element of different nations and countries. Generally speaking, packaging design positioning is achieved through three aspects: brand positioning, product positioning and consumer positioning. Luxury packaging cannot be used to hold low-end products, and low-end packaging cannot be used to hold high-end products. Geographical positioning: different regions have different customs and cultural characteristics, and consumers in different regions also have different consumption concepts and aesthetic standards, such as the difference between cities and villages, the difference between the interior and minority areas, and different countries and races. Such inappropriate packaging is not conducive to sales. Product positioning Product positioning is inaccurate., therefore, should be carefully considered and clearly reflected in the design. Generally speaking, the following aspects should be considered when designing packaging: Therefore, the consumer is the object of joint research between the manufacturer and the packaging designer.. Consumers do not have the patience to carefully select products in this fast-paced life.