Product Creation - A Guide to Creating Best-Selling Products OnlinePosted by Buchanan Vaughn on May 21st, 2021 In this short guide I will outline the key principles and steps you need when creating best-selling products online. website are the quickest and easiest products to produce and market. They are also cheap to make and eliminate delivery expenses too. The most common information product formats are ebook, audio and video. I am going to talk briefly about what makes a product a best-seller, why you should create a selection of products and what to do in case a product isn't selling well. So what makes a product that sells? Put simply it is just a combination of great value content that teaches the customer how to overcome a challenge and effective marketing that advertises it to the right people correctly. I'm only going to write about the first part here. You must really get to know your potential customers and understand what problems and issues they're most eager to solve. You then need to develop a product that shows them how to solve that problem in an exceedingly simple, step-by-step way. If your product really does overcome their main challenge, is simple to implement and will also save them time, money and effort then you are onto successful. However well you do your research there is never a warranty that your product is a success and make you a profit. Which means you should plan right from the start to create a selection of products and not simply pin all your hopes using one. To be clear when I say a range of products I don't just imply that you have a product for each different level from low to high price but you have a range of low-priced products and mid-priced products and so on. Of course, you should have more low-priced products than high-end ones but even at the top end it's good to have more than one thing to offer. You must measure and record the outcomes I.e. the number of sales and the amount of visitors to your web page. Armed with this information it is possible to identify what is working. It's not as simple as just dropping the merchandise that don't seem to be selling. You need to find out why. There may still be a way to make sure they are turn a profit. For instance, it may be that if you are getting lots of visitors but not many sales that you should change some part of your web page. Only ever change a very important factor at a time, if you don't have the facility to do what is known as split testing, or else you won't know which change made the difference. A few of the key things to change and test first will be the price and the guarantee.Like it? Share it! More by this author |