SEO Hints and Tips and Free SEO ToolsPosted by Carlsson Benson on May 21st, 2021 Do you realize that should you manage your site, SEO tools, and pay-per-click tools, you can literally have as much leads as you want from your own website? I assume a website should convert approximately 5% of the viewers to doers, taking some type of action that you would like them to take. So, all we have to do is make sure the web site does convert viewers to doers, and we make sure we've got the right amount of traffic arriving at the website. All quite manageable. Today, we're mainly discussing getting the traffic to your internet site through Search Engine Optimization, SEO. Here is a list of the best tools There is to do SEO and an instant review of a few of the top issues for SEO. Most of these tools are either free, or can be tried free of charge before buying Most search engines are looking at your site to find relevant search words. How relevant determines your eventual internet search engine position. How do they determine relevancy? Although every internet search engine has slightly different rules, below are a few of the key ideas. Take into account, they could change tomorrow. Se's are continually changing because just as soon as they determine how to get the relevant search words on your site, someone finds a way around their rules. Then se's change the rules again. A key word usually must show up in each one of the following areas of your site, with a density that falls inside a range that search engine would like to see. They also prefer to see the words at a certain position in that area, usually at or close to the beginning of these areas: Areas se's look at: 1)Meta tags (title, description, and keywords) (NOTE: I'm told that most se's don't consider meta tags any longer, but I keep seeing my keywords pop up from the meta tags). 2)Body text of the site 3)Headlines 4)Alternate text behind the graphics 5)Links, and link text How do you choose the right keywords? Here's a big warning: Consider what people are looking for, not who you're or what your product is. For me personally, I'd rather be found for "small business help" than for my company name, The Leader's Perspective. Obviously I want people to find me, if by chance they're searching for me by name, but consider about this: Aren't there more people on the globe looking for "small business help" or "business help" than could possibly be looking for my name. Those looking for my company name are those that I've probably met personally and sent them to my site. That's a small number, in comparison to the number of companies online looking for help that don't have any idea who I am....yet anyway. Below are a few tools to find the right keywords. Google Keyword tool -- (go to Google and appearance up Google Keyword tool) enter keyword(s), and Google will return the amount of times that keyword was searched for in the last month. It will show you other variances of this same keyword and the number of searches for each variance. Use Additional info to brainstorm keywords. (NOTE: I've also discovered that is a VERY useful tool to utilize before sending out any type of marketing. Find what people are looking for and then make certain those words arrive in your marketing, AND in your website. Wordtracker is another decent tool. Now, that is an even better tool. That one contains a thesaurus as well, so it will show lots of other ways people have been looking for the keywords you've keyed in. This tool also has a way of measuring the RIGHT keyword that is better still than Overture for Search engine optimisation. Google reports the quantity of searches last month for that keyword, to help you find the words that have the greatest number of searches. However, Wordtracker, reports the greatest number of searches for what with the LEAST competition. When you are doing SEO it won't do you any good to go after the words which have been searched for probably the most if there are millions of competing sites. It's just not likely that you COULD get yourself a page 1 ranking among millions of sites. So, Wordtracker can help you find words which were searched for ENOUGH to give you traffic, but at the same time have the least competition. They provide their own proprietary ranking that finds the best search words you are likely to get a search engine position for. Just make sure that the words you wind up with from that search are actually words that someone will be looking for to get you. Hint: I use Overture to find the greatest number of searches and use that for pay-per-clicks, and use Wordtracker to get the right search words for Search engine optimization. Here are several other useful tools.Like it? Share it! More by this author |