How to Find Creative PartnersPosted by McCullough Albright on May 21st, 2021 Creative Partners is a dynamic, independent, full-service digital media agency, with studios in Los Angeles and Stamford, CT. Established in 1985 by Richard Rosen and Mark Lichtenstein, it prides itself on its ability to build successful working relationships with clients and leverage creative talent to drive their brands. The company has won several awards for its creativity and innovation. Partnering with companies in the entertainment, information technology and hospitality industries, Creative Partners leverages the strengths of these media markets to extend customer reach and deliver unique solutions that meet client needs. The agency also works with small and mid-size organizations that want to build strong ties with the creative community while generating new customers. The company boasts a world-class group of creative partners, many of whom have had significant experience in the creative industry or in creative production. Among the creative partners at Creative Partners are Mark Lichtenstein, Avi Frister, Amy Porterfield, Lee Baucom, Tom Pincus and Rebecca Ourtel. Most have been in business for more than 35 years, and all have an impressive list of clients that include corporations and trade magazines. The partnership between these talented people and the innovative products and services they offer allows clients to create unforgettable experiences that entertain, inform and influence consumers. The creative partnerships foster long-term positive relationships that build enduring value for clients. A Creative Partner offers a myriad of creative services that leverage the combined talents of creatives. These services can include anything from visual design to web development to interactive advertising and marketing. In addition to the regular duties of a graphic designer, web developers and other creatives, the agency may also handle marketing efforts, client logistics and project management. The key is to find a partner that can help you bring your ideas to fruition. When looking for creative partners, keep in mind that the best creative service providers are those that understand your business and what it stands for. Once you've decided to work with creative partners, the next step is to determine what qualities to look for in a business that can support your vision. One of the most important things to look for is a culture that truly believes in your vision. This will be different depending on the business and industry you are in. Some creative partnerships work well with companies that already have a successful brand, while others prefer to form newer, more specialized alliances. The most important thing is to ensure creative partners share your basic principles of corporate philosophy. Creativity should be both intrinsic and extrinsic - and the best partnerships are forged between those who share the same basic values. Another important factor to consider when choosing a creative company is the availability of resources such as designers, developers and testers. With a large corporation it's often helpful to have a designer on the case and a developer on the forefront of developing new ideas, while smaller organizations may prefer to work with testers to test the creative concepts. Creative services firms need to have good communication skills, because in order to execute a creative concept, there has to be an alignment between the creative team, the client and the creative partners themselves. This can be especially helpful for smaller organizations that lack the resources of a larger corporation. When working with a creative partner, it's also important to have a means of communication. Communicating effectively with clients is vital, as there's a lot of human nature that comes into play when working with creative minds. Finding a creative partner that communicates effectively can make the creative process to flow smoothly. Creative services firms also should be attentive to their creative partners' needs and preferences, so that the entire creative process isn't put on the hold because of one or two minor issues. It can sometimes take more than one creative services firm to execute a creative concept, so don't expect a client to magically receive a great concept the first time they meet with the creative team. It's also helpful to understand that one firm might not necessarily be better than another when it comes to executing a creative partnership. In this case, a third party creative services provider would have to come in and handle the task for the client. This doesn't always mean that the client will lose control, as long as there's an understanding that creative services aren't the only way to get the desired results. Overall, finding creative partners who are willing to work closely with you can be difficult for a number of reasons. The best way to find creative partners who will work with you in this manner is to talk with several different creative services firms. Find out what each firm offers in the area of creative services, and what they have in common. If they all offer innovative products that the client can offer as well, that's even more of a good match. Once you've chosen your creative potential partner, make sure that you build trust and that you communicate clearly about what you hope to achieve with the creative services firm.Like it? Share it! More by this author |