Gas Station Advertising
Posted by Adzze on May 22nd, 2021
COVID-19 will change the current station advertising strategies
The ripple effects from the COVID-19 crisis continue to spread throughout the business world, with the advertising industry now feeling its destructive effects. There are still many uncertainties as to how the next few months will impact the global community, both professionally and personally, so it is essential to look at both spectrum to make educated decisions regarding advertising investments.
Marketers will have to adapt. It will be key for their survival to staying on top of the latest trends, watching the data for insight. The increased “work from home” periods will naturally lead to an increase in the time spent at home. A survey conducted by the platform Numerator indicated many industries are shifting their advertising messaging. As example, restaurants are pivoting to food delivery message. The food industry has been quick to pivot their messaging to focus on in-home delivery options.
The consumer behavior is changing to carefully stay-at-home. People are not going to gas stations and there is no exposure to gas station advertising. According to Global Web Index’s ninth release. Nearly half of global consumers say they will not return to shops for ‘some time’ or ‘a long time’ after lockdowns ease. There is yet more fear towards outdoor public venues with 60% of consumers anticipating that they will wait for ‘some time’ or ‘a long time’ before attending events there.
Adzze has been working with its clients to adapt to a more sensitive message. The team has been extending the capabilities to offer advertising options that can reach the consumers at their safest place: at home. Adzze has been investing heavily in extending the capabilities to offer advertising options that goes along this new trend. One of these concepts is to advertise on pizza boxes and door hangers.
Door Hanger Marketing
Your advertisement is printed on door hangers and distributed to the households in the zip code or areas that were selected according to the marketing campaign. Adzze technology solutions are used to target demographic profiles such as income, age, ethnicity, marital status, so that we hit your exact target-market ensuring the door hanger delivery. In addition, the segmentation method enables to evaluate annual spend criteria so that you have a better insight into the spend behavior of the target audience. The consumers will be positively surprised if the door hanger brings them value as coupons or discounts. The advertiser must partner with the capable door hanger distributors to ensure to track the door hanger delivery to the targeted addresses. Typically, the return of the Door Hanger Advertising investment is 3x, this means for every invested, the advertiser receives back (you can see more details on the ROI calculation at the end of this article)
Gas station advertising will be highly impacted
The use of gas station advertising methods will most likely experience more decline in the coming months, given the fact when the economy re-opens, people will still be cautious and stay more at home. Mobile advertising using trucks, buses and others will be fast replaced by in-home advertising. The impact of COVID-19 has kept normally mobile citizens inside their homes. Hence, the best ways to reach your audience and maintain brand visibility will be to take your products and services to them indoors, as it will be clearly unprofitable to place adverts on advertising vehicles that no one is seeing.
At the end of March, Gartner reported that 65 percent of chief marketing officers (CMOs) surveyed were planning to cut marketing budgets as a result of business disruptions from the coronavirus. The survey showed that 34 percent of businesses expect “reduced levels of business operations” due to COVID-19, 10 percent expect operations to be severely restricted, and 2 percent will cease business operations. This will highly impacted gas station advertising.
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About the AuthorAdzze
Joined: February 27th, 2021
Articles Posted: 78
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