SEO Hints and Tips and Free SEO ToolsPosted by Carlsson Benson on May 22nd, 2021 Do you realize that if you manage your website, SEO tools, and pay-per-click tools, it is possible to literally have as much leads as you want from your website? I assume a website should convert approximately 5% of the viewers to doers, taking some kind of action you want them to take. So, all we must do is make sure the website does convert viewers to doers, and we make sure we have the right amount of traffic arriving at the web site. All quite manageable. Today, we're mainly discussing the way to get the traffic to your site through SEO, SEO. Here is a list of the best tools There is to do SEO and a quick review of some of the top issues for SEO. Many of these tools are either free, or could be tried for free before buying Most search engines are looking at your site to get relevant search words. How relevant determines your eventual internet search engine position. How do they determine relevancy? Although every internet search engine has slightly different rules, here are a few of the key ideas. Keep in mind, they could change tomorrow. Se's are continually changing because in the same way soon as they determine how to find the relevant search words on your own site, someone finds a way around their rules. Then se's change the rules again. A key word usually must show up in each of the following areas of your website, with a density that falls within a range that search engine would like to see. Additional info prefer to see the words at a particular position in that area, usually at or close to the beginning of these areas: Areas search engines look at: 1)Meta tags (title, description, and keywords) (NOTE: I'm told that a lot of se's don't consider meta tags any longer, but I keep seeing my keywords pop-up from the meta tags). 2)Body text of the site 3)Headlines 4)Alternate text behind the graphics 5)Links, and link text How do you choose the best keywords? Here's a big warning: Consider what people are searching for, not who you are or what your product is. For me, I would rather be found for "small company help" than for my company name, The Leader's Perspective. Obviously I want people to find me, if by chance they are searching for me by name, but just think about this: Aren't there more people on the globe looking for "small business help" or "business help" than could possibly be looking for my name. Those looking for my company name are the ones that I've probably met personally and sent them to my site. That is clearly a small number, in comparison to the number of companies online looking for help that don't have any idea who I am....yet anyway. Below are a few tools to obtain the right keywords. Google Keyword tool -- (head to Google and look up Google Keyword tool) enter keyword(s), and Google will return the number of times that keyword was sought out in the last month. read more will show you other variances of that same keyword and the amount of searches for each variance. Utilize Additional info to brainstorm keywords. (NOTE: I've also discovered this is a VERY useful tool to use before sending out any kind of marketing. Find what people are seeking and then make sure those words show up in your marketing, AND in your website. Wordtracker is another decent tool. Now, this is an even better tool. That one contains a thesaurus as well, so it will show lots of other ways people have been looking for the keywords you've keyed in. This tool also has a way of measuring the proper keyword that is better still than Overture for Search engine optimization. Google reports the amount of searches last month for that keyword, to help you find the words that have the greatest number of searches. However, Wordtracker, reports the greatest number of searches for the words with the LEAST competition. If you are doing SEO it won't can you any good to go after the words that have been searched for the most if there are millions of competing sites. It's just not likely that you COULD get a page 1 ranking among an incredible number of sites. So, Wordtracker helps you find words that have been searched for ENOUGH to give you traffic, but at the same time have the least competition. They provide their very own proprietary ranking that finds the best search words you are likely to get a search engine position for. Just make sure that the words you end up with from that search actually are words that someone will be looking for to find you. Hint: I take advantage of Overture to obtain the greatest number of searches and use that for pay-per-clicks, and use Wordtracker to get the right search words for Search engine optimization. Here are some other useful tools.Like it? Share it! More by this author |